Learning Resources

Google Analytics Help Center
Everything you need to get started with Analytics.


Google AdWords Help Center
Everything you need to get started with AdWords.



Lynda.uni.edu
Access to thousands of software training videos (with demo files), from everything from Adobe Photoshop to Google Analytics.  Free access for all UNI students with your CAT ID.

Playbooks & White Papers (from 360i)
Includes the Mobile Marketing Playbook - which we'll use in this course.

Digital Marketing Guides (from Kissmetrics)
An excellent series of guides to marketing practices utilizing a variety of social and digital platforms, including Facebook, Twitter, Reddit, Quora, Pinterest, Google Adwords, Linkedin Ads, Tumblr, and Google Webmaster Tools.

Infographics (from Kissmetrics)
Some good examples of infographics - mostly having to do with digital analytics or social media usage.

58 Resources to Help You Learn and Master SEO (from Kissmetrics)
Resources you can use to learn about SEO and stay on top of SEO, including some free tools that’ll be useful for fixing any issues.

Email Marketing Resources (from MailChimp)
MailChimp is an excellent email marketing platform who employs very smart people and talented designers who write these helpful guides for their customers to better utilize email marketing