tag:blogger.com,1999:blog-18551599283478869152024-03-13T07:45:12.222-05:00UNI Digital AdvertisingThe official blog for all Digital Advertising (MKTG 3146) classes at the University of Northern Iowa.<br>Follow us on the #unidigadv hashtag on Twitter.Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-1855159928347886915.post-15707876013270909292017-01-30T01:36:00.000-06:002017-01-30T01:36:00.190-06:00Using Yoast SEO Plugin for WordPress<span style="font-family: Trebuchet MS, sans-serif;">Getting SEO set up on your WordPress blog has gotten super easy with the <a href="https://yoast.com/wordpress/plugins/seo/">Yoast SEO plugin</a>. This plugin allows you to write and manage title, meta description, and open graph protocol tags all in one interface.</span><br />
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<a href="https://4.bp.blogspot.com/-Zcp6-tZAFnM/WI7igXBFkPI/AAAAAAAAFjE/XICgp7oSJvoyt67kkGnoBiJg1wXoxLhXQCLcB/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B12.48.16%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://4.bp.blogspot.com/-Zcp6-tZAFnM/WI7igXBFkPI/AAAAAAAAFjE/XICgp7oSJvoyt67kkGnoBiJg1wXoxLhXQCLcB/s320/Screen%2BShot%2B2017-01-30%2Bat%2B12.48.16%2BAM.png" width="320" /></a><br /></div>
<span style="font-family: Trebuchet MS, sans-serif;">The Yoast SEO plugin is pre-installed on our class WordPress blogs. You can find it on the left hand nav menu - it is called "SEO". First, we'll be working with Titles & Metas.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Titles & Metas</span></h3>
<span style="font-family: Trebuchet MS, sans-serif;">If you don't know what title and meta description tags are, you'll first want to read <a href="http://unidigadv.blogspot.com/2012/09/title-and-meta-description-tags-for-seo.html">my blog post</a> about them. In the Yoast SEO submenu, you can select the "Titles & Metas" option.</span><br />
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<a href="https://1.bp.blogspot.com/-2jWlzlo_Fbc/WI7igkhkspI/AAAAAAAAFjU/uAvuvYaoaa8cV48B6XeGj1zq5wqJ5fqlQCEw/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B12.48.45%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="235" src="https://1.bp.blogspot.com/-2jWlzlo_Fbc/WI7igkhkspI/AAAAAAAAFjU/uAvuvYaoaa8cV48B6XeGj1zq5wqJ5fqlQCEw/s400/Screen%2BShot%2B2017-01-30%2Bat%2B12.48.45%2BAM.png" width="400" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The first thing you'll want to do is take a look at the title and description for your home page. The title is coded to dynamically add content from your current site name, page name, and site description - but you can change this based on Google's requirement that a title be unique, descriptive, and accurate. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Write a description for your site that is also unique, descriptive, and accurate that further describes to a potential reader what your blog is about. Think about keywords you want your blog to be associated with. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">When you're done, click "Save Changes". Next, you'll enable Facebook Open Graph Protocol tags.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Facebook Open Graph Protocol Tags</span></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">Before you complete this step, you should read my blog post on <a href="http://adding%20open%20graph%20protocol%20%28ogp%29%20tags%20to%20your%20blogger%20blog/">Open Graph Protocol</a> (You can ignore the part about Blogger code - that was what students in the past had to deal with).</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Once you're open graph enlightened, go ahead and select the "Social" option from the Yoast SEO Plugin submenu.</span></div>
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<a href="https://2.bp.blogspot.com/-NYtBGh6Bksg/WI7igTUyIQI/AAAAAAAAFjU/k1qdMo4ufNgydASAp0dM-ic4WJ-X0Nw9gCEw/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B12.49.59%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://2.bp.blogspot.com/-NYtBGh6Bksg/WI7igTUyIQI/AAAAAAAAFjU/k1qdMo4ufNgydASAp0dM-ic4WJ-X0Nw9gCEw/s400/Screen%2BShot%2B2017-01-30%2Bat%2B12.49.59%2BAM.png" width="400" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br />You'll want to make sure that under the "Facebook" tab, that Open Graph meta data is set to "Enabled." This will automatically use the title and meta description tags you wrote from the previous step and add open graph tags that use the same data.</span></div>
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<a href="https://3.bp.blogspot.com/-fYTDXjsKSm4/WI7igmE2JpI/AAAAAAAAFjU/aJJ8IJBrfvgNvkLftJhLOTlGpWTuO12zQCEw/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B12.50.11%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://3.bp.blogspot.com/-fYTDXjsKSm4/WI7igmE2JpI/AAAAAAAAFjU/aJJ8IJBrfvgNvkLftJhLOTlGpWTuO12zQCEw/s640/Screen%2BShot%2B2017-01-30%2Bat%2B12.50.11%2BAM.png" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">If you want to customize the title or description of your home page, you can do so in the section called "Frontpage settings". You can also upload a preview image to use for your blog's home page. This image should conform to <a href="https://developers.facebook.com/docs/sharing/best-practices#images">Facebook preview image standards</a>.</span></div>
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<li><span style="font-family: Trebuchet MS, sans-serif;">For best display, use an image that is 1200 x 630 pixels.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Note that images in other sizes and aspect ratios may get cropped.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Next best image size is 600 x 315 pixels. Images smaller than this will appear in a smaller preview size.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Facebook will not display a preview image smaller than 200 x 200 pixels.</span></li>
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<span style="font-family: Trebuchet MS, sans-serif;">Ok - now you're ready to write title and meta description tags for your individual blog posts. There isn't a submenu option for that. You'll do that while you're editing the post itself.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Adding Titles & Meta tags to Wordpress Blog Posts</span></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">Go to one of your blog posts and scroll down past your post copy. You should see a Yoast SEO content area:</span></div>
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<a href="https://1.bp.blogspot.com/-gQa1XG9SY64/WI7oDWWJsWI/AAAAAAAAFjk/Ml_x893a7QAf--3vLSssJEjbhIpXvY1pwCLcB/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B1.11.55%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="333" src="https://1.bp.blogspot.com/-gQa1XG9SY64/WI7oDWWJsWI/AAAAAAAAFjk/Ml_x893a7QAf--3vLSssJEjbhIpXvY1pwCLcB/s400/Screen%2BShot%2B2017-01-30%2Bat%2B1.11.55%2BAM.png" width="400" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This gives you a "Snippet Preview" of what your blog post's google listing will look like. As you can see, WordPress has automatically created a title based on the post title - and has autofilled the meta description with the first paragraph of your post. Let's make that a bit more readable by clicking "Edit Snippet".</span></div>
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<a href="https://3.bp.blogspot.com/-L_VqN3MLcB0/WI7oxI9EOTI/AAAAAAAAFjs/dTa87pYAEOsrtVLADWTcCkJ9_7nJs15PgCLcB/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B1.17.27%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://3.bp.blogspot.com/-L_VqN3MLcB0/WI7oxI9EOTI/AAAAAAAAFjs/dTa87pYAEOsrtVLADWTcCkJ9_7nJs15PgCLcB/s400/Screen%2BShot%2B2017-01-30%2Bat%2B1.17.27%2BAM.png" width="400" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">You should make the title and description unique, accurate, and descriptive - while piquing the curiosity of the reader to get them interested in clicking on the post in Google Search results. For example, this is a better description than the first paragraph of the article:</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="https://1.bp.blogspot.com/-6UkyAFSiFQM/WI7q-FQbL-I/AAAAAAAAFj4/DPk50oyBlK82e6jyoKjcf312yLWwfPhjgCLcB/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B1.22.58%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="91" src="https://1.bp.blogspot.com/-6UkyAFSiFQM/WI7q-FQbL-I/AAAAAAAAFj4/DPk50oyBlK82e6jyoKjcf312yLWwfPhjgCLcB/s320/Screen%2BShot%2B2017-01-30%2Bat%2B1.22.58%2BAM.png" width="320" /></a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">You can also designate a <b>Focus Keyword</b> for each post. A focus keyword is a word or phrase that you want your post to be associated with. In the example above, we might designate a focus keyword like "productivity apps".</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The plugin gives you feedback on how well your page content and SEO tags relate to your focus keyword.</span></div>
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<a href="https://2.bp.blogspot.com/-yl0kitMBQQ4/WI7oDUfLncI/AAAAAAAAFjo/HzGCtd6KYRUp3R2ianbq21fYUmcG6petQCEw/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B1.12.14%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="298" src="https://2.bp.blogspot.com/-yl0kitMBQQ4/WI7oDUfLncI/AAAAAAAAFjo/HzGCtd6KYRUp3R2ianbq21fYUmcG6petQCEw/s320/Screen%2BShot%2B2017-01-30%2Bat%2B1.12.14%2BAM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">In general, you should fix things with red or orange dots until as many dots as possible are green.</span></div>
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<a href="https://3.bp.blogspot.com/-K0b1YgIQFeY/WI7rA7csD5I/AAAAAAAAFkE/OX9_FYH8F5IgtAok7NTz3OWWRN9OBOVRwCEw/s1600/Screen%2BShot%2B2017-01-30%2Bat%2B1.27.12%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://3.bp.blogspot.com/-K0b1YgIQFeY/WI7rA7csD5I/AAAAAAAAFkE/OX9_FYH8F5IgtAok7NTz3OWWRN9OBOVRwCEw/s400/Screen%2BShot%2B2017-01-30%2Bat%2B1.27.12%2BAM.png" width="372" /></a></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">Get into the practice and discipline of doing this for</span><span style="font-family: Trebuchet MS, sans-serif;"> every blog post you write for maximum SEO benefit.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Ready to check your work? </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">SEO Tools To Check Your Tags</span></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">First you should check your title and meta description tags by using the SEOCentro <a href="http://www.seocentro.com/tools/search-engines/metatag-analyzer.html">Meta Tag Analyzer</a>.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Then check your open graph tags with the <a href="https://developers.facebook.com/tools/debug/">Facebook Sharing Debugger</a>. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com19tag:blogger.com,1999:blog-1855159928347886915.post-62324119456410250002017-01-29T22:37:00.004-06:002017-01-29T22:37:57.359-06:00Social Media Project Roundup, Fall 2016<span style="font-family: "trebuchet ms" , sans-serif;">Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand based on their personal interests using social media. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">Let's take a moment to praise their work and note a few special honors.</span><br />
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<span style="font-family: "trebuchet ms" , sans-serif;">The Big Picture</span></h3>
<span style="font-family: "trebuchet ms" , sans-serif;">It's always astounding to me what my classes can accomplish in little under three months. By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">From mid-January through April 18, 2016, my 48 <a href="https://twitter.com/search?q=%23unidigadv">#unidigadv</a> students accomplished the following:</span><br />
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<li><span style="font-family: "trebuchet ms" , sans-serif;">Posted a total of <b>5,656</b> tweets on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Gained a total of<b> 5,262</b> followers on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Earned an average score of<b> 40</b> on <a href="http://www.klout.com/">Klout</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Added <b>3,570</b> connections on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Published <b>400</b> blog posts on Blogger or WordPress blogs</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Earned <b>41,711</b> pageviews from <b>15,829</b> visitors to their blogs<br /></span></li>
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<b><span style="font-family: "trebuchet ms" , sans-serif;"><u>TWITTER</u></span></b></h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Prolific</span></b></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand. That's hard work! Here are the top five #unidigadv Tweeps by Tweet volume (I only counted <i><b>original</b></i> tweets for this - retweets did not count!):</span></div>
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<li><span style="font-family: "trebuchet ms" , sans-serif;">Rob Bremner <a href="http://www.twitter.com/blockparty1520">@BlockParty1520</a></span><span style="font-family: "trebuchet ms" , sans-serif;"> - </span><b style="font-family: 'trebuchet ms', sans-serif;">527</b><span style="font-family: "trebuchet ms" , sans-serif;"> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Melissa Curtis <a href="http://www.twitter.com/SnapsMacsBooks">@SnapsMacsBooks</a> - <b>270</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Katelyn Kozak <a href="https://twitter.com/k_dcreative">@k_dcreative</a> - <b>179</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Jeffery Johnson <a href="https://twitter.com/VirtualRundown">@VirtualRundown</a> - <b>160</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Jimmy Terronez <a href="https://twitter.com/techwebfun">@techwebfun</a> - <b>154 </b>Tweets</span></li>
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<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Followers Gained</span></b></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.</span></div>
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<li><span style="font-family: "trebuchet ms" , sans-serif;">Scott Burak <a href="https://twitter.com/adflies">@AdFlies</a> - </span><span style="font-family: "trebuchet ms" , sans-serif;">added </span><b style="font-family: 'Trebuchet MS', sans-serif;">352</b><span style="font-family: "trebuchet ms" , sans-serif;"> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Parker Harrington <a href="https://twitter.com/pv_only">@pv_only</a> - added <b>331</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Jeffery Johnson <a href="https://twitter.com/VirtualRundown">@VirtualRundown</a> - added <b>320</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Carson Zhou <a href="https://twitter.com/zhouzhecheng">@zhouzhecheng</a> - added <b>287</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Travis Miller <a href="http://www.twitter.com/securegadgets">@securegadgets</a></span> - added <b>316</b> followers<br /> </span></li>
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<u style="font-family: 'Trebuchet MS', sans-serif;">LINKEDIN</u></h3>
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<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Connections Gained</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">When job hunting, who you know is often as important as who you are. Here are the class members who gained the most connections on LinkedIn during this project:</span><br />
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<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/jeffreyjohnsonmn/">Jeffery Johnson</a> <span style="color: #38761d;">+<b>851</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/trenton-schulte-b0267864">Trenton Schulte</a> <span style="color: #38761d;">+<b>359</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/nataliesiems">Natalie Siems</a> <span style="color: #38761d;">+<b>239</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/mary-kluesner-78702b127">Mary Kluesner</a> <span style="color: #38761d;">+<b>148</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/oliviaballhagen">Olivia Ballhagen</a> <span style="color: #38761d;">+<b>142</b></span> connections</span></li>
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<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Overall Connections</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Some students already had a huge network of professional contacts on Linkedin. Here are the most well-connected class members overall:</span><br />
<ol style="font-family: times; line-height: normal;">
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/jeffreyjohnsonmn/">Jeffery Johnson</a> - <span style="color: #38761d;"><b>911</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/jamal-white-aspire">Jamal White</a> - <b><span style="color: #38761d;">728</span></b> connections</span></li>
<li style="font-weight: normal;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/trenton-schulte-b0267864">Trenton Schulte</a> - <b><span style="color: #38761d;">647</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/carsonz">Carson Zhou</a> - <b><span style="color: #38761d;">536</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/alyssameeker">Alyssa Meeker</a> - <b><span style="color: #38761d;">533</span></b> connections</span></li>
</ol>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Highest Quality Profiles</b></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">A high quality Linkedin profile can help you stand out to potential employers. The following students had outstanding profiles:</span></div>
<div>
<ul>
<li><a href="http://www.linkedin.com/in/carsonz" style="font-family: "trebuchet ms", sans-serif;">Carson Zhou</a></li>
<li><a href="http://www.linkedin.com/in/jamal-white-aspire" style="font-family: "trebuchet ms", sans-serif;">Jamal White</a></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/atakes">Abbie Takes</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/jimmy-terronez-a5577073">Jimmy Terronez</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/parker-harrington">Parker Harrington</a></span></li>
</ul>
</div>
<div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Recommended</b></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">These two students had the greatest number of recommendations by others on LinkedIn:</span></div>
<div>
<ul>
<li><a href="http://www.linkedin.com/in/carsonz" style="font-family: "trebuchet ms", sans-serif;">Carson Zhou</a><span style="font-family: Trebuchet MS, sans-serif;"> (6 recommendations)</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/lydiabrookeanderson">Lydia Anderson</a></span><span style="font-family: "trebuchet ms" , sans-serif;"> (3 recommendations)</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/mmcurtis">Melissa Curtis</a> (3 recommendations)</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/alissandrajhenkle">Ali Henkle</a> (3 recommendations)</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/atakes">Abbie Takes</a></span><span style="font-family: "trebuchet ms" , sans-serif;"> </span><span style="font-family: "trebuchet ms" , sans-serif;">(3 recommendations)</span></li>
</ul>
</div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;"><u><br />BLOGS</u></span></b></h3>
</div>
</div>
<span style="font-family: "trebuchet ms" , sans-serif;">The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand. They then attempted to organically attract an audience of readers - a difficult challenge!</span><br />
<div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Visited Blogs</span></b><span style="text-align: center;"> </span></h3>
</div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">We had <b>SIX </b>students who earned over 1,500 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors. Browse through their blogs and see what they came up with:</span></div>
<div style="color: black; font-size: medium; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<ol style="font-style: normal;">
<li style="font-family: times;"><span style="font-family: "trebuchet ms" , sans-serif;">Natalie Siems - <a href="http://ids.uni.edu/textbookchic/">Textbook Chic</a> - <b>6,261</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">MC Pham - <a href="http://ids.uni.edu/vietnamesecuisine/">Vietnamese Cuisine</a> - <b>2,198</b> pageviews</span></li>
<li style="font-family: times;"><span style="font-family: "trebuchet ms" , sans-serif;">Adisa Skrebo - <a href="http://www.adisaglam.com/">Adisa Glam</a> - <b>2,081</b> pageviews</span></li>
<li style="font-family: times; font-weight: normal;"><span style="font-family: "trebuchet ms" , sans-serif;">Josh Berendes - <a href="http://www.joshberendes.com/blog/">Berendes Media</a> - <b>1,884 </b>pageviews</span></li>
<li style="font-family: times;"><span style="font-family: "trebuchet ms" , sans-serif;">Lindsay Moore - <a href="http://ids.uni.edu/mooretogrow/">Moore to Grow</a> - <b>1,829</b> pageviews</span></li>
<li style="font-family: times; font-weight: normal;"><span style="font-family: "trebuchet ms" , sans-serif;">Teresa Connelly - <a href="http://ids.uni.edu/runlikeamillennial/">Run Like A Millennial</a> - <b>1,539 </b>pageviews</span></li>
</ol>
<div style="font-family: times; font-style: normal; font-weight: normal;">
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Special Honors</span></b></h3>
</div>
<div>
<div style="font-family: times; font-style: normal; font-weight: normal; margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"><i>Fashion Blogger of the Year</i></span></div>
<div style="margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"></span></div>
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 328px;"><colgroup><col style="mso-width-alt: 10496; mso-width-source: userset; width: 246pt;" width="328"></col></colgroup><tbody></tbody></table>
<div style="margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Natalie Siems</b> - </span></span><a href="http://ids.uni.edu/textbookchic/" style="font-family: "trebuchet ms", sans-serif;">Textbook Chic</a></div>
<span style="font-family: "trebuchet ms" , sans-serif;"></span><br />
<div style="margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;">Natalie proved once and for all that fashion blogs rule. Her ambitious fashion blog is the #3 most visited #unidigadv blog of all time!</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<span style="font-family: "trebuchet ms" , sans-serif;"><i>Best Advertising Blog</i></span></div>
<div style="font-family: times; font-style: normal; font-weight: normal; margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"></span></div>
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; font-family: times; font-style: normal; font-weight: normal; width: 328px;"><colgroup><col style="mso-width-alt: 10496; mso-width-source: userset; width: 246pt;" width="328"></col></colgroup><tbody></tbody></table>
<div style="font-family: times; font-style: normal; font-weight: normal; margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Carson Zhou</b> - </span><a href="http://ids.uni.edu/china">Social China 101</a></span></div>
<div style="font-family: times; font-style: normal; font-weight: normal; margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;">Carson did an excellent job explaining how Chinese social media marketing works - learning about Weibo and WeChat was definitely fascinating.</span></div>
<div style="font-family: times; font-style: normal; font-weight: normal; margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><i>Thespian's Award (TIE)</i></span><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Abbie Takes</b> - <a href="http://engagingtheatre.blogspot.com/">Engaging Theatre</a></span></span></div>
<div style="margin: 0px;">
<div style="font-family: times; font-style: normal; font-weight: normal;">
<span style="font-family: "trebuchet ms" , sans-serif;">Abbie did an excellent job looking at some of the top theatres in the country and how they are successfully using social media to promote the theatrical arts.</span></div>
<div style="font-style: normal; font-weight: normal;">
<br /></div>
<span style="font-family: Trebuchet MS, sans-serif;"><b style="font-style: normal;">Zach Champlain</b> - <a href="http://ids.uni.edu/themodernbackstage/" style="font-style: normal; font-weight: normal;">The Modern Backstage</a><br />Zach is really into theatre lighting technology - and he clearly knows a lot about it. His blog seemed very helpful and relevant.</span><br />
<div style="font-family: times; font-style: normal; font-weight: normal;">
<br /></div>
</div>
<div style="font-family: times; font-style: normal; font-weight: normal; margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"><i>Most Literate (TIE)</i></span></div>
<div style="font-family: times; font-style: normal; font-weight: normal; margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Melissa Curtis</b> - <a href="http://snapsmacsandactualbooks.blogspot.com/">Snaps, Macs, and Actual Books</a></span></div>
<div style="font-style: normal; font-weight: normal; margin: 0px;">
<span style="font-family: trebuchet ms, sans-serif;">A fun, readable blog that was authentically passionate about marketing college libraries.</span></div>
<div style="margin: 0px;">
<div style="font-family: times; font-style: normal; font-weight: normal;">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div style="font-family: times; font-style: normal;">
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Ali Henkle</b> - <a href="http://bookemblog.blogspot.com/" style="font-weight: normal;">Book 'Em Blog</a></span></div>
<div style="font-style: normal;">
<span style="font-family: Trebuchet MS, sans-serif;">If you like reading books - you'll enjoy Ali's blog. It is always good to have a student who gets my Harry Potter jokes.</span></div>
<div style="font-style: normal;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Most Tech Savvy</i></span><br />
<div style="font-style: normal;">
<span style="font-family: Trebuchet MS, sans-serif;"><b>Lydia Anderson</b> - <a href="http://ids.uni.edu/histortech">Histortech</a></span></div>
<div style="font-style: normal;">
<span style="font-family: Trebuchet MS, sans-serif;">Lydia revealed a whole new world of connections between archeology, history, and technology that were fascinating and very well-written.</span></div>
<div style="font-style: normal;">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Funnest Read</i></span><br />
<div style="font-style: normal;">
<span style="font-family: Trebuchet MS, sans-serif;"><b>Jimmy Terronez</b> - <a href="http://ids.uni.edu/techwebfun/">Tech Web Fun</a></span></div>
<div style="font-style: normal;">
<span style="font-family: Trebuchet MS, sans-serif;">I don't know why I liked reading Jimmy's blog - but I really did. Maybe it was the Spongebob animated GIFs. Maybe it was his YouTube video of Jimmy's celebrity impressions. But the fun always made the content more interesting and readable.</span></div>
<div style="font-family: times; font-style: normal; font-weight: normal;">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="font-family: times; font-style: normal; font-weight: normal;">
<div style="margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;">Thanks again for a great semester - if you get nostalgic you can always tune into <a href="https://twitter.com/search?q=unidigadv&src=typd">#unidigadv</a> on Twitter and help the newbies out!</span></div>
<div style="margin: 0px;">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">Did<b> you</b> have a favorite blog this semester that I didn't mention? Tell me about it in the comments!</span></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com4tag:blogger.com,1999:blog-1855159928347886915.post-23541041361515030522016-05-10T14:28:00.000-05:002016-08-23T14:28:58.900-05:00Social Media Project Roundup, Spring 2016<span style="font-family: "trebuchet ms" , sans-serif;">Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand based on their personal interests using social media. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">Let's take a moment to praise their work and note a few special honors.</span><br />
<br />
<h3>
<span style="font-family: "trebuchet ms" , sans-serif;">The Big Picture</span></h3>
<span style="font-family: "trebuchet ms" , sans-serif;">It's always astounding to me what my classes can accomplish in little under three months. By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">From mid-January through April 18, 2016, my 48 <a href="https://twitter.com/search?q=%23unidigadv">#unidigadv</a> students accomplished the following:</span><br />
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Posted a total of <b>5,634</b> tweets on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Gained a total of<b> 6,278</b> followers on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Earned an average score of<b> 40</b> on <a href="http://www.klout.com/">Klout</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Added <b>2,766</b> connections on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Published <b>450</b> blog posts on Blogger or WordPress blogs</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Earned <b>28,586</b> pageviews from <b>10,471</b> visitors to their blogs</span></li>
</ul>
<br />
<ul></ul>
<div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;"><u>TWITTER</u></span></b></h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Prolific</span></b></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand. That's hard work! Here are the top five #unidigadv Tweeps by Tweet volume (I only counted <i><b>original</b></i> tweets for this - retweets did not count!):</span></div>
<div>
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Travis Miller <a href="http://www.twitter.com/securegadgets">@securegadgets</a></span><span style="font-family: "trebuchet ms" , sans-serif;"> - </span><b style="font-family: 'trebuchet ms', sans-serif;">219</b><span style="font-family: "trebuchet ms" , sans-serif;"> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Wendy Grimm <a href="http://www.twitter.com/Grimmw20Travel">@Grimmw20Travel</a> - <b>213</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Olivia Jaschen <a href="https://twitter.com/SocialSlopes">@SocialSlopes</a> - <b>200</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Janiece Banks <a href="https://twitter.com/mompreneurs1">@mompreneurs1</a> - <b>178</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Kaylee Tritle <a href="https://twitter.com/TravelTourTech">@TravelTourTech</a> - <b>166 </b>Tweets</span></li>
</ol>
<div>
<div>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Followers Gained</span></b></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.</span></div>
</div>
</div>
<div>
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Elizabeth Stokely <a href="https://twitter.com/dmadagencies">@DMAdAgencies</a> - </span><span style="font-family: "trebuchet ms" , sans-serif;">added </span><b style="font-family: 'Trebuchet MS', sans-serif;">400</b><span style="font-family: "trebuchet ms" , sans-serif;"> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Tanner Bernhard <a href="https://twitter.com/about_the_brand">@About_The_Brand</a> - added <b>376</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Kaylee Tritle <a href="https://twitter.com/TravelTourTech">@TravelTourTech</a> - added <b>370</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Simeon Moes <a href="https://twitter.com/CeyboardComedy">@CeyboardComedy</a> - added 3<b>45</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Travis Miller <a href="http://www.twitter.com/securegadgets">@securegadgets</a></span> - added <b>316</b> followers<br /> </span></li>
</ol>
<div>
<h3>
<u style="font-family: 'Trebuchet MS', sans-serif;">LINKEDIN</u></h3>
</div>
</div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Connections Gained</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">When job hunting, who you know is often as important as who you are. Here are the class members who gained the most connections on LinkedIn during this project:</span><br />
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/tannerbernhard">Tanner Bernhard</a> <span style="color: #38761d;">+<b>200</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/sloanbeninga">Sloan Beninga</a> <span style="color: #38761d;">+<b>149</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/yobel-ande-275a20113">Yobel Ande</a> <span style="color: #38761d;">+<b>140</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/westonmerrill">Weston Merrill</a> <span style="color: #38761d;">+<b>130</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/justinklieman">Justin Klieman</a> <span style="color: #38761d;">+<b>111</b></span> connections</span></li>
</ol>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Overall Connections</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Some students already had a huge network of professional contacts on Linkedin. Here are the most well-connected class members overall:</span><br />
<ol style="-webkit-text-stroke-width: 0px; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/westonmerrill">Weston Merrill</a> - <span style="color: #38761d;"><b>545</b></span> connections</span></li>
<li style="font-weight: normal;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/stephanie-boardman-8b64194b">Stephanie Boardman</a> - <b><span style="color: #38761d;">518</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/tannerbernhard">Tanner Bernhard</a> - <b><span style="color: #38761d;">412</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/kellivalexander" style="color: black;">Kelli Alexander</a> - <b><span style="color: #38761d;">409</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/sethtrautmann">Seth Trautmann</a> - <b><span style="color: #38761d;">394</span></b> connections</span></li>
</ol>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Highest Quality Profiles</b></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">A high quality Linkedin profile can help you stand out to potential employers. The following students had outstanding profiles:</span></div>
<div>
<ul>
<li><a href="https://www.linkedin.com/in/stephanie-boardman-8b64194b" style="font-family: 'trebuchet ms', sans-serif;">Stephanie Boardman</a><span style="font-family: "trebuchet ms" , sans-serif;"> </span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/oliviajaschen">Olivia Jaschen</a></span></li>
<li><a href="https://www.linkedin.com/in/westonmerrill" style="font-family: 'trebuchet ms', sans-serif;">Weston Merrill</a></li>
</ul>
</div>
<div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Recommended</b></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">These two students had the greatest number of recommendations by others on LinkedIn:</span></div>
<div>
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/wgrimm">Wendy Grimm</a></span><span style="font-family: "trebuchet ms" , sans-serif;"> (4 recommendations)</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/tannerbernhard">Tanner Bernhard</a> </span><span style="font-family: "trebuchet ms" , sans-serif;">(4 recommendations)</span></li>
</ul>
</div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;"><u><br />BLOGS</u></span></b></h3>
</div>
</div>
<span style="font-family: "trebuchet ms" , sans-serif;">The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand. They then attempted to organically attract an audience of readers - a difficult challenge!</span><br />
<div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Visited Blogs</span></b><span style="text-align: center;"> </span></h3>
</div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">We had <b>FOUR </b>students who earned over 1,500 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors. Browse through their blogs and see what they came up with:</span></div>
<div>
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Tanner Lawman - <a href="http://ids.uni.edu/loudsoundlogic">Loud Sound Logic</a> - <b>2,099 </b>pageviews</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Stephanie Boardman - <a href="http://newadventuresevents.com/blog/">New Adventures Events</a> - <b>1,720</b> pageviews </span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Justin Klieman - <a href="http://ids.uni.edu/firstorderkicks">First Order Kicks</a> - <b>1,549 </b>pageviews</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Yobel Ande - <a href="http://ids.uni.edu/undergroundradio/">Underground Panther</a> - <b>1,500</b> pageviews</span></li>
</ol>
<div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Special Honors</span></b></h3>
</div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><i>Most Integrated Brand</i></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Stephanie Boardman</b> - </span><a href="http://newadventuresevents.com/blog/" style="font-family: 'trebuchet ms', sans-serif;">New Adventures Events</a><span style="font-family: "trebuchet ms" , sans-serif;"> </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Stephanie's impressive brand (created for her event planning business) integrated not only her Twitter profile, but also branded presence on <a href="https://www.facebook.com/newadventuresevents/">Facebook</a>, <a href="http://www.instagram.com/newadventuresevents/">Instagram</a>, and <a href="https://www.pinterest.com/newadventuresev/">Pinterest</a>.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><i>Most Helevant Blog (Three way TIE)</i></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">"Helevant" is a term I coined that means both helpful and relevant. Sort of like "hella relevant". </span><span style="font-family: "trebuchet ms" , sans-serif;">This is the type of blog that is sure to earn hundreds (if not thousands) of additional pageviews in the coming years due to organic search traffic.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span>
<span style="font-family: "trebuchet ms" , sans-serif;">
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Joel West</b> - </span><a href="http://ids.uni.edu/teachmecocoa/">Teach Me Cocoa</a></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">If you're interested in iOS development, I'd encourage you to watch Joel's excellent video tutorial series, which has content for both beginner and intermediate coders who want to learn about . </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Weston Merrill</b> - </span><a href="http://www.behindthescreensales.com/" style="font-family: 'Trebuchet MS', sans-serif;">Behind the Screen Sales</a></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Weston's blog focused on building a business by selling items on Amazon. Lots of excellent tips for those wanting to get product ideas, private label products, list products and sell them on Amazon.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Travis Miller </b>- </span><a href="http://ids.uni.edu/simplysecuregadgets/" style="font-family: 'Trebuchet MS', sans-serif;">Secure Gadgets</a><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Travis' blog tackled the very current topic of security on internet-enabled gadgets such as smartphones, smartwatches, and other devices. </span><br />
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"></span><br />
<div style="font-family: Times;">
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><i>Best Design</i></span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif;">
</span>
<div style="font-family: Times;">
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Bailey Nielsen</b> - <a href="http://ids.uni.edu/baileynielsen/">Graphic Design Trends</a></span></span></div>
<span style="font-family: "trebuchet ms" , sans-serif;">
A well-designed blog about the latest and greatest in graphic design trends.</span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<span style="font-family: "trebuchet ms" , sans-serif;"></span><i style="font-family: 'trebuchet ms', sans-serif;">Best Brand Mascot (TIE)</i><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Weston Merrill</b> - </span><a href="http://www.behindthescreensales.com/" style="font-family: 'Trebuchet MS', sans-serif;">Behind the Screen Sales</a><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Maicol Josephs</b> - </span><a href="http://squeegeegrafx.blogspot.com/" style="font-family: 'Trebuchet MS', sans-serif;">Squeegee Grafx</a><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Both Weston and Maicol came up with awesome and memorable brand mascots.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-RngqNTsZrUQ/V0MjrR7eCkI/AAAAAAAAAlc/F1ATR47erXQUUoq3LyCeDd4cWLMyV-o1wCKgB/s1600/Screen%2BShot%2B2016-05-23%2Bat%2B10.36.09%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://4.bp.blogspot.com/-RngqNTsZrUQ/V0MjrR7eCkI/AAAAAAAAAlc/F1ATR47erXQUUoq3LyCeDd4cWLMyV-o1wCKgB/s200/Screen%2BShot%2B2016-05-23%2Bat%2B10.36.09%2BAM.png" width="168" /></a><a href="https://3.bp.blogspot.com/-2lyFV84uXW0/V0MjrTZxvDI/AAAAAAAAAlY/tAhk6uZdaoQtzfhIvmtTqv6o6uoPP-XgQCKgB/s1600/Screen%2BShot%2B2016-05-23%2Bat%2B10.36.31%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="135" src="https://3.bp.blogspot.com/-2lyFV84uXW0/V0MjrTZxvDI/AAAAAAAAAlY/tAhk6uZdaoQtzfhIvmtTqv6o6uoPP-XgQCKgB/s200/Screen%2BShot%2B2016-05-23%2Bat%2B10.36.31%2BAM.png" width="200" /></a></div>
<br />
<span style="font-family: "trebuchet ms" , sans-serif;"><i>Personal Favorite</i></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Yobel Ande</b> - <a href="http://ids.uni.edu/undergroundradio/">Underground Panther</a></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">I'm a big fan of local underground music and loved Yobel's blog detailing some of the interesting musicians and cultural events happening in the CV this spring.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">Thanks again for a great semester - if you get nostalgic you can always tune into <a href="https://twitter.com/search?q=unidigadv&src=typd">#unidigadv</a> on Twitter and help the newbies out!</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">Did<b> you</b> have a favorite blog this semester that I didn't mention? Tell me about it in the comments!</span></div>
</div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div>
Matthew Wilsonhttp://www.blogger.com/profile/04629643089904428073noreply@blogger.com11tag:blogger.com,1999:blog-1855159928347886915.post-28066964022501960482016-02-08T20:19:00.003-06:002016-02-09T22:07:50.264-06:00Create Your Own Branded Favicon<h3>
<span style="font-family: "trebuchet ms" , sans-serif;">What are Favicons?</span></h3>
<span style="font-family: "trebuchet ms" , sans-serif;">Ever notice that some websites have neat little custom icons next to them in your browser tabs when you load them up?</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://3.bp.blogspot.com/-5w1mScEPKcY/Vrk9JwY8pII/AAAAAAAAAdA/VSFZSaFE8us/s1600/Screen%2BShot%2B2016-02-08%2Bat%2B7.03.26%2BPM.png" imageanchor="1"><img border="0" height="30" src="https://3.bp.blogspot.com/-5w1mScEPKcY/Vrk9JwY8pII/AAAAAAAAAdA/VSFZSaFE8us/s640/Screen%2BShot%2B2016-02-08%2Bat%2B7.03.26%2BPM.png" width="640" /></a></span><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;">These icons add an element of unique branding to websites, giving them a professional appearance. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">They're known as <b>favicons.</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><b><a href="http://1.bp.blogspot.com/-y8GjDxep9mo/Vrk_ADfZCgI/AAAAAAAAAdQ/0zXttA6Xyjc/s1600/Screen%2BShot%2B2016-02-08%2Bat%2B7.04.05%2BPM.png" imageanchor="1"><img border="0" height="200" src="https://1.bp.blogspot.com/-y8GjDxep9mo/Vrk_ADfZCgI/AAAAAAAAAdQ/0zXttA6Xyjc/s200/Screen%2BShot%2B2016-02-08%2Bat%2B7.04.05%2BPM.png" width="138" /></a></b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Favicons</b> are literally "favorite icons" - short for when bookmarks for websites were called "favorites". They are very small (usually 16 x 16 pixels). </span><span style="font-family: "trebuchet ms" , sans-serif;">In addition to appearing in the address bar, favicons also appear in browser tabs, bookmarks, and the links bar.</span><br />
<h3>
<span style="font-family: "trebuchet ms" , sans-serif;">How do you Create Favicons?</span></h3>
<span style="font-family: "trebuchet ms" , sans-serif;">Traditional favicons are saved in the ICO graphic file format (used for old school Windows icons). Photoshop used to be able to save to this format, but no longer does. Not to worry - just create a 16x16 pixel GIF or PNG and use the icon utility </span><a href="http://converticon.com/" style="font-family: 'trebuchet ms', sans-serif;">ConvertIcon</a><span style="font-family: "trebuchet ms" , sans-serif;">.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://3.bp.blogspot.com/-933Zqg_cdJI/VrlCx3rEOmI/AAAAAAAAAds/nfB6Jltc4aM/s1600/Screen%2BShot%2B2016-02-08%2Bat%2B7.36.50%2BPM.png" imageanchor="1"><img border="0" height="197" src="https://3.bp.blogspot.com/-933Zqg_cdJI/VrlCx3rEOmI/AAAAAAAAAds/nfB6Jltc4aM/s400/Screen%2BShot%2B2016-02-08%2Bat%2B7.36.50%2BPM.png" width="400" /></a></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">There are even online tools like <a href="http://www.favicon.cc/">favicon.cc</a> or the <a href="http://www.favicon-generator.org/">favicon generator</a> to help you create and save them. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://1.bp.blogspot.com/-Y58j4tady6o/VrlBYngHI8I/AAAAAAAAAdc/xvK3Ia_vD9U/s1600/Screen%2BShot%2B2016-02-08%2Bat%2B7.30.49%2BPM.png" imageanchor="1"><img border="0" height="251" src="https://1.bp.blogspot.com/-Y58j4tady6o/VrlBYngHI8I/AAAAAAAAAdc/xvK3Ia_vD9U/s640/Screen%2BShot%2B2016-02-08%2Bat%2B7.30.49%2BPM.png" width="640" /></a></span><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;">A newer type of icon is the </span><b style="font-family: 'trebuchet ms', sans-serif;">Site Icon</b><span style="font-family: "trebuchet ms" , sans-serif;">, used by WordPress. The Site Icon can be a PNG or GIF up to 512 x 512 pixels. Once uploaded, WordPress automatically creates a favicon, along with many other icon sizes in between for various mobile devices.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">Once you have your custom 16x16 favicon in the ICO format (or 512x512 Site Icon), here are some instructions on how to get them working on your site or blog:</span><br />
<br />
<h4>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Favicons on websites</b></span></h4>
<span style="font-family: "trebuchet ms" , sans-serif;">Favicons can be hand coded into any HTML file with a single line of code in the HEAD section:</span><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://4.bp.blogspot.com/-bN1VF8TgvB0/Vrk-x36RvII/AAAAAAAAAdI/C_b6snGXCVI/s1600/Screen%2BShot%2B2016-02-08%2Bat%2B7.16.21%2BPM.png" imageanchor="1"><img border="0" height="13" src="https://4.bp.blogspot.com/-bN1VF8TgvB0/Vrk-x36RvII/AAAAAAAAAdI/C_b6snGXCVI/s400/Screen%2BShot%2B2016-02-08%2Bat%2B7.16.21%2BPM.png" width="400" /></a></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">However, doing this for every page in a site is tedious and prone to inevitable error. An easy workaround is that most browsers will automatically look for a file called <b>favicon.ico</b> at the root level of your site. If you simply copy your favicon file to your root level, you should be good to go.</span><br />
<br />
<h4>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Favicons on Blogger blogs</b></span></h4>
<span style="font-family: "trebuchet ms" , sans-serif;">Easy. Go to the Blogger admin page and click on </span><b style="font-family: 'trebuchet ms', sans-serif;">Layout</b><span style="font-family: "trebuchet ms" , sans-serif;">. You'll see on the top left of your layout an area called Favicon where you can upload your ICO file by clicking on "Edit".</span><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://1.bp.blogspot.com/-XkJLlo7Uc2o/VrlHseVsBfI/AAAAAAAAAeA/ICjTMZJsAGg/s1600/Screen%2BShot%2B2016-02-08%2Bat%2B7.56.39%2BPM.png" imageanchor="1"><img border="0" height="59" src="https://1.bp.blogspot.com/-XkJLlo7Uc2o/VrlHseVsBfI/AAAAAAAAAeA/ICjTMZJsAGg/s200/Screen%2BShot%2B2016-02-08%2Bat%2B7.56.39%2BPM.png" width="200" /></a></span><br />
<br />
<h4>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Site Icons on Wordpress blogs</b></span></h4>
<span style="font-family: "trebuchet ms" , sans-serif;">Wordpress users have it a little easier - they can use PNG or GIF files that are 512 x 512 pixels. Wordpress will resize as needed. Just go into </span><i style="font-family: 'trebuchet ms', sans-serif; font-weight: bold;">Appearance / Customize </i><span style="font-family: "trebuchet ms" , sans-serif;">in your Wordpress admin page. Most themes will allow you to customize your "Site Identity" which includes a custom site icon. Just click on "Select Image" and upload your 512 x 512 PNG or GIF image. Wordpress takes care of the rest.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://1.bp.blogspot.com/-PRpP_Sw_g7c/VrlKBxrSKFI/AAAAAAAAAeM/BuE37sAPZY8/s1600/Screen%2BShot%2B2016-02-08%2Bat%2B8.07.09%2BPM.png" imageanchor="1"><img border="0" height="320" src="https://1.bp.blogspot.com/-PRpP_Sw_g7c/VrlKBxrSKFI/AAAAAAAAAeM/BuE37sAPZY8/s320/Screen%2BShot%2B2016-02-08%2Bat%2B8.07.09%2BPM.png" width="233" /></a></span><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;">Now that you know what favicons are and how to create them - why don't you make one for your blog?</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>Matthew Wilsonhttp://www.blogger.com/profile/04629643089904428073noreply@blogger.com3tag:blogger.com,1999:blog-1855159928347886915.post-43642967322447473102015-12-30T11:09:00.000-06:002016-02-03T10:11:58.426-06:00Social Media Project Roundup, Fall 2015<span style="font-family: Trebuchet MS, sans-serif;">Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand based on their personal interests using social media. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: Trebuchet MS, sans-serif;">Let's take a moment to praise their work and note a few special honors.</span><br />
<br />
<h3>
<span style="font-family: Trebuchet MS, sans-serif;">The Big Picture</span></h3>
<span style="font-family: Trebuchet MS, sans-serif;">It's always astounding to me what my classes can accomplish in little under three months. By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: Trebuchet MS, sans-serif;">From early September through November 18, 2015, my 43 <a href="https://twitter.com/search?q=%23unidigadv">#unidigadv</a> students accomplished the following:</span><br />
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;">Posted a total of <b>6,066</b> tweets on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Gained a total of<b> 5,691</b> followers on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned an average score of<b> 44</b> on <a href="http://www.klout.com/">Klout</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Added <b>2,471</b> connections on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Published <b>397</b> blog posts on Blogger or WordPress blogs</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned <b>35,565</b> pageviews from <b>11,733</b> visitors to their blogs</span></li>
</ul>
<br />
<ul></ul>
<div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;"><u>TWITTER</u></span></b></h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Most Prolific</span></b></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand. That's hard work! Here are the top five #unidigadv Tweeps by Tweet volume (I only counted <i><b>original</b></i> tweets for this - retweets did not count!):</span></div>
<div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">Christian Nichols <a href="http://www.twitter.com/SpawnCampGaming">@SpawnCampGaming</a> - <b>258</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Ryan Smith <a href="https://twitter.com/DestinyReveal">@DestinyReveal</a> - <b>229</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Matthew Moody <a href="https://twitter.com/onevideogameguy">@onevideogameguy</a> - <b>223</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Staci Langel <a href="https://twitter.com/markithealth">@markithealth</a> - <b>199 </b>Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Eldina Siljkovic <a href="https://twitter.com/BasicallyHID">@BasicallyHID</a> - <b>186</b> Tweets<br /> </span></li>
</ol>
<div>
<div>
<b><span style="font-family: Trebuchet MS, sans-serif;">Most Followers Gained</span></b></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.</span></div>
</div>
</div>
<div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">Griffin Kuntz <a href="https://twitter.com/StrongFarms">@StrongFarms</a> - </span><span style="font-family: 'Trebuchet MS', sans-serif;">added </span><b style="font-family: 'Trebuchet MS', sans-serif;">1,146</b><span style="font-family: 'Trebuchet MS', sans-serif;"> followers <i><span style="color: #38761d; font-size: x-small;">(Record Breaker!)</span></i><br />This is a <i><b>class record</b></i> for a personal brand!</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Spencer Moser <a href="https://twitter.com/ComposerMoser">@ComposerMoser</a> - added <b>393</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Tyler Meier <a href="https://twitter.com/GamerGuyTy">@GamerGuyTy</a> - added <b>322</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Morgan Sanders <a href="https://twitter.com/PrintsFuture">@PrintsFuture</a> - added <b>264</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Valerie Yeltman <a href="https://twitter.com/DrupalNewb">@DrupalNewb</a> - added <b>222</b> followers<br /> </span></li>
</ol>
<div>
<h3>
<u style="font-family: 'Trebuchet MS', sans-serif;">LINKEDIN</u></h3>
</div>
</div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Connections Gained</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">When job hunting, who you know is often as important as who you are. Here are the class members who gained the most connections on LinkedIn during this project:</span><br />
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/rhydiantalbot">Rhydian Talbot</a> <span style="color: #38761d;">+<b>226</b></span> connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/aitchisontaylor">Taylor Aitchison</a> <span style="color: #38761d;">+<b>171</b></span> connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/spencermoser">Spencer Moser</a> <span style="color: #38761d;">+<b>150</b></span> connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/mcconnellbrandon">Brandon McConnell</a> <span style="color: #38761d;">+<b>128</b></span> connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/griffinkuntz">Griffin Kuntz</a> <span style="color: #38761d;">+<b>105</b></span> connections</span></li>
</ol>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Overall Connections</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Some students already had a huge network of professional contacts on Linkedin. Here are the most well-connected class members overall:</span><br />
<ol style="-webkit-text-stroke-width: 0px; font-family: Times; font-size: medium; font-style: normal; font-variant: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<li style="font-weight: normal;"><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/griffinkuntz" style="color: black;">Griffin Kuntz</a> - <b><span style="color: #38761d;">866</span></b> connections</span></li>
<li style="font-weight: normal;"><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/profile/view?id=AAMAABf0Zi0BMbnYsT9pyq86ObujHm38ZbynoSI&trk=hp-identity-name">Austin Hansen</a> - <b><span style="color: #38761d;">487</span></b> connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/aitchisontaylor">Taylor Aitchison</a> - <b><span style="color: #38761d;">453</span></b> connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/rhydiantalbot" style="color: black;">Rhydian Talbot</a> - <b><span style="color: #38761d;">418</span></b> connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/jakeschmidt1">Jake Schmidt</a> - <b><span style="color: #38761d;">377</span></b> connections</span></li>
</ol>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Highest Quality Profiles</b></span></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Working to build a high quality Linkedin Profile can help you stand out to potential employers. The following students all had excellent quality profiles:</span></div>
<div>
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/briaust">Bri Aust</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/potterdana">Dana Potter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/danifisher">Danielle Fisher</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/griffinkuntz">Griffin Kuntz</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/morganmaiers">Morgan Maiers</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/morganleigh1">Morgan Sanders</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/rhydiantalbot">Rhydian Talbot</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/tessabratrud">Tessa Bratrud</a></span></li>
</ul>
</div>
<div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Recommended</b></span></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">These three students had the greatest number of recommendations by others on LinkedIn:</span></div>
<div>
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/griffinkuntz">Griffin Kuntz</a></span><span style="font-family: 'Trebuchet MS', sans-serif;"> (3 recommendations)</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/potterdana">Dana Potter</a> </span><span style="font-family: 'Trebuchet MS', sans-serif;">(3 recommendations)</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/eldinasiljkovic">Eldina Siljkovic</a> </span><span style="font-family: 'Trebuchet MS', sans-serif;">(3 recommendations)</span></li>
</ul>
</div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;"><u><br />BLOGS</u></span></b></h3>
</div>
</div>
<span style="font-family: Trebuchet MS, sans-serif;">The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand. They then attempted to organically attract an audience of readers - a difficult challenge!</span><br />
<div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Most Visited Blogs</span></b><span style="text-align: center;"> </span></h3>
</div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">We had <b>SEVEN </b>students who earned over 1,500 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors. Browse through their blogs and see what they came up with:</span></div>
<div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">Rhydian Talbot - <a href="http://ids.uni.edu/campuschripsters">Campus Chripsters</a> - <b>2,307 </b>pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Isak Knivsland - <a href="http://ids.uni.edu/DIYisak/">DIY Isak</a> - <b>2,106</b> pageviews </span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Spencer Moser - <a href="http://ids.uni.edu/composermoser">Composer Moser</a> - <b>2,024 </b>pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Taylor Aitchison - <a href="http://californiadreamsmarketer.blogspot.com/">California Dreams Marketer</a> - <b>1,751</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Valerie Yeltman - <a href="http://weblab.uni.edu/vb542112/drupal/">Drupal Newb</a> - <b>1,591</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Morgan Maiers - <a href="http://thenextchaptercollege.blogspot.com/">The Next Chapter</a> - <b>1,582</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Griffin Kuntz - <a href="http://ids.uni.edu/strongfarms/">Strong Farms</a> - <b>1,575</b> pageviews</span></li>
</ol>
<div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Special Honors</span></b></h3>
</div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Most Integrated Brand</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Christian Nichols</b> - <a href="http://spawncampgaming.com/">Spawn Camp Gaming</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Christian's impressive brand (offering news about the video game industry) integrated not only his Twitter profile, but also his custom YouTube channel, his Twitch channel, and a custom Facebook page. The Spawn Camp Gaming site had its own URL and is nicely integrated across a variety of social channels.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Strongest Writing</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Rhydian Talbot</b> - </span><a href="http://ids.uni.edu/campuschripsters" style="font-family: 'Trebuchet MS', sans-serif;">Campus Chripsters</a><br />
<span style="font-family: Trebuchet MS, sans-serif;">Rhydian is a master of verbiage, and her blog on Christian Hipsters (Chripsters) offers some of the most playful and well-crafted copy you will read. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Best Design</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Dana Potter </b>- <a href="http://ids.uni.edu/redder">Redder</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">For a blog about color theory in interactive design, one would expect nothing less than the beautifully crafted design of Redder. It also contained excellent posts on color and UI design.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Most Resonant Brand</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Griffin Kuntz </b>- </span><a href="http://ids.uni.edu/strongfarms/" style="font-family: 'Trebuchet MS', sans-serif;">Strong Farms</a><br />
<span style="font-family: Trebuchet MS, sans-serif;">Griffin's authentic understanding of farming and ability to connect and inspire other farmers on Twitter created a strong brand that delivered strong results. Earning over 1,100 Twitter followers also set a new class record for a personal brand. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Best Personal Brand Logo</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Jake Sweezy</b> - <a href="http://blog.sweeezy.net/wp-content/uploads/2015/10/bworiginal-432x410.png">DJ Sweezy</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">It's techno - it's fun. I love it!</span><span style="font-family: Trebuchet MS, sans-serif;"><br /></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Best Sports Brand</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Austin Eller</b> - <a href="http://themoneyinsports.blogspot.com/">The Money in Sports</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">A lot of students like the idea of a sports-related blog, but few can find a truly unique focus that is different than everything else out there. By using his background in Finance to look more closely at the financial aspects of sports, Austin found a niche that is a real winner.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Most Helevant Blog</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Isak Knivsland</b> - </span><a href="http://ids.uni.edu/DIYisak/" style="font-family: 'Trebuchet MS', sans-serif;">DIY Isak</a><br />
<span style="font-family: Trebuchet MS, sans-serif;">"Helevant" is a term I coined that means both helpful and relevant. Sort of like "hella relevant". Isak's blog offered helpful and relevant production tips on sampling beats and creating EDM/hip hop tracks that were excellent for a beginner, often incorporating many original examples embedded in each post as sound clips. This is the type of blog that is sure to earn hundreds (if not thousands) of additional pageviews in the coming years due to organic search traffic.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Most Poetic Blog</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Aaron Sprengeler</b> - <a href="http://ids.uni.edu/aaronsprengeler/">Clasp</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Aaron's blog was a showcase for his poignant animated GIFs (cinemagrams) and thought-provoking creative writing. Note that the load time is a little slow due to the large GIF files.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Biggest Win</i></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Morgan Sanders </b>- <a href="http://morganleigh.me/blog">Print's Future</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">When she started her project, Morgan was full of anxiety about her topic. "What do <b><i>I</i></b> know about the future of the print industry?", she worried. After putting a lot of work into her Twitter presence and blog, Morgan was contacted by a company that specializes in social media marketing for companies involved in the print industry. They offered her a job based on her work on this project!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div>
<span style="font-family: 'Trebuchet MS', sans-serif;">Thanks again for a great semester - if you get nostalgic you can always tune into <a href="https://twitter.com/search?q=unidigadv&src=typd">#unidigadv</a> on Twitter and help the newbies out!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: Trebuchet MS, sans-serif;">Did<b> you</b> have a favorite blog this semester that I didn't mention? Tell me about it in the comments!</span></div>
</div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
Matthew Wilsonhttp://www.blogger.com/profile/04629643089904428073noreply@blogger.com5tag:blogger.com,1999:blog-1855159928347886915.post-71287733753459554572015-09-21T12:12:00.000-05:002015-09-21T12:38:25.430-05:00Embedding Social Content into Your Blog Posts (Part 1 - Tweets)<span style="font-family: Trebuchet MS, sans-serif;">One of the powerful aspects of social content is that it is portable - that is, it can be easily shared and republished in a variety of ways. Whether it is an Instagram photo or a Tweet, this content is designed to be shared as a social object.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">This series of posts will take a look at commonly shared social objects (Tweets, FB posts, YouTube videos, etc) and how they can be embedded in blogs or websites in their native format. Let's start with Tweets.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><br /></b></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Embedding Tweets on Websites and Blogs</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-Nw2BoyrmvUM/VPneBuFZYMI/AAAAAAAADYU/nSRzmxEf-Og/s1600/Twitter_logo_blue.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="162" src="http://2.bp.blogspot.com/-Nw2BoyrmvUM/VPneBuFZYMI/AAAAAAAADYU/nSRzmxEf-Og/s1600/Twitter_logo_blue.png" width="200" /></a></div>
<span style="font-family: 'Trebuchet MS', sans-serif;">Twitter content is perfect for sharing. Tweets are usually concise thoughts that are short and to the point. They can quickly summarize a person's point of view, opinion, or outlook without getting too detailed.</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<span style="font-family: 'Trebuchet MS', sans-serif;">You can easily screen-capture a tweet and include it in your blog as an image, but if you want to give readers an easy way to favorite, retweet, or reply to the tweet right from your blog page, you'll want to embed it.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Every tweet has a "More" menu accessible by clicking on the button with the three dots that appears at the end of the tweet. Go to this menu and select "Embed Tweet".</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-7YKzSLZIM34/VPnZ_yj9Q5I/AAAAAAAADXo/S04iuGlcbG4/s1600/Tweet%2BEmbed.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="http://1.bp.blogspot.com/-7YKzSLZIM34/VPnZ_yj9Q5I/AAAAAAAADXo/S04iuGlcbG4/s1600/Tweet%2BEmbed.png" width="320" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">This will give you a snippet of custom code that can be added to a website or blog. To get this code, simply copy it from the "Embed this Tweet" dialog box and close it.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-scc8ZRvUq4o/VPnaWkj-icI/AAAAAAAADXw/BfgaqAsNoiE/s1600/EmbedCode.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="http://4.bp.blogspot.com/-scc8ZRvUq4o/VPnaWkj-icI/AAAAAAAADXw/BfgaqAsNoiE/s1600/EmbedCode.PNG" width="320" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">To embed this tweet in a Blogger post, simply create a new post (or edit one you've already started), select "HTML" editing mode, and paste the code from Twitter.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-Cz-ZeO1goxk/VPnbYPd32fI/AAAAAAAADX8/h5xWgWnFnOU/s1600/BloggerHTML.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="116" src="http://3.bp.blogspot.com/-Cz-ZeO1goxk/VPnbYPd32fI/AAAAAAAADX8/h5xWgWnFnOU/s1600/BloggerHTML.PNG" width="400" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">You can similarly embed a tweet in another content publishing tool (WordPress, a website, etc) by pasting it into your HTML code.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Here's an embedded tweet t</span><span style="font-family: 'Trebuchet MS', sans-serif;">o show you how this content appears in a Blogger post:</span><br />
<blockquote class="twitter-tweet" lang="en">
<span style="font-family: Trebuchet MS, sans-serif;">Is Google Analytics correctly connected to your blog? Are you sure? Three quick ways to check: <a href="http://t.co/FkFteF8KlF">http://t.co/FkFteF8KlF</a> <a href="https://twitter.com/hashtag/unidigadv?src=hash">#unidigadv</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">— Matthew Wilson (@cecilkleakins) <a href="https://twitter.com/cecilkleakins/status/560452375144833024">January 28, 2015</a></span></blockquote>
<span style="font-family: Trebuchet MS, sans-serif;">Notice how you can reply, favorite, or retweet the content right from this page? Any links or hashtags are also clickable. MUCH more functional than a screenshot.</span><span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Embedding Tweets in Facebook Posts</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">This method will NOT work as a way to embed tweets in other social media content. Here is what happened when I tried to use this embed code in a Facebook post:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-BmRmaaWb0GU/VPncp6764II/AAAAAAAADYI/abizGqplIkc/s1600/FacebookFail.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="173" src="http://1.bp.blogspot.com/-BmRmaaWb0GU/VPncp6764II/AAAAAAAADYI/abizGqplIkc/s1600/FacebookFail.PNG" width="320" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Facebook does not allow HTML markup tags within status updates, so the code appeared exactly as it is. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br />For more info on embedding Tweets, see this <a href="https://support.twitter.com/articles/20169559-embedding-a-tweet-on-your-website-or-blog">Twitter Help Center article</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /><b>Stay tuned for part 2 of my series, where I'll discuss embedding Facebook content in blog posts!</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><br /></b></span>Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com2tag:blogger.com,1999:blog-1855159928347886915.post-87241399743815477762015-05-01T14:55:00.000-05:002016-04-26T21:40:28.064-05:00Social Media Project Roundup, Spring 2015<span style="font-family: "trebuchet ms" , sans-serif;">Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand based on their personal interests using social media. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">Unfortunately, after the Spring semester in 2015 I neglected to post a "roundup" article on all of my student work that semester. After multiple requests from students, I am finally posting this now!</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">With that said, let's take a moment to praise their work and note a few special honors.</span><br />
<br />
<h3>
<span style="font-family: "trebuchet ms" , sans-serif;">The Big Picture</span></h3>
<span style="font-family: "trebuchet ms" , sans-serif;">It's always astounding to me what my classes can accomplish in little under three months. By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">From January through April 2015, my 47 <a href="https://twitter.com/search?q=%23unidigadv">#unidigadv</a> students accomplished the following:</span><br />
<ul>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Posted a total of <b>7,733</b> tweets on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Gained a total of<b> 6,799</b> followers on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Earned an average score of<b> 46</b> on <a href="http://www.klout.com/">Klout</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Added <b>3,792</b> connections on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Published <b>477</b> blog posts on Blogger or WordPress blogs</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Earned a record-breaking <b>91,763</b> pageviews on their blogs</span></li>
</ul>
<br />
<ul></ul>
<div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;"><u>TWITTER</u></span></b></h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Prolific</span></b></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand. Here are the top five #unidigadv Tweeps by Tweet volume <span style="font-size: x-small;">(Note: I only counted <i><b>original</b></i> tweets for this - retweets did not count!)</span>:</span></div>
<div>
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Patricia Zubrod <a href="http://www.twitter.com/TrishZubrod">@TrishZubrod</a> - <b>326</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Nick Nielsen <a href="https://twitter.com/12nnielsen">@12nnielsen</a> - <b>311</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Morganne Murphy <a href="https://twitter.com/trekkintraveler">@trekkintraveler</a> - <b>184 </b>Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Casey Roegner <a href="https://twitter.com/StayIowan">@StayIowan</a> - <b>172</b> Tweets</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Kara Schemmel <complete id="goog_898782675"><a href="https://twitter.com/glutenisnotme">@glutenisnotme</a> - <b>158</b> Tweets</complete><br /> </span></li>
</ol>
<div>
<div>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Followers Gained</span></b></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.</span></div>
</div>
</div>
<div>
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Emily Nibaur <a href="https://twitter.com/GrabUrPopcorn">@GrabUrPopcorn</a> - </span><span style="font-family: "trebuchet ms" , sans-serif;">added </span><b style="font-family: 'Trebuchet MS', sans-serif;">367</b><span style="font-family: "trebuchet ms" , sans-serif;"> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Danyang Wang <a href="https://twitter.com/AuroraDreammask">@AuroraDreammask</a> - added <b>261</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Taylor Conger <a href="https://twitter.com/_FEMvertising">@_FEMvertising</a> - added <b>257</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Autumn Alitz <a href="https://twitter.com/autsblog">@autsblog</a> - added <b>162</b> followers</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Melissa Wulfekuhle - <a href="https://twitter.com/nutrifit2015">@nutrifit2015</a> - added <b>161</b> followers<br /> </span></li>
</ol>
<div>
<div>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Klout</span></b></div>
<span style="font-family: 'trebuchet ms', sans-serif; font-weight: normal;">Klout measures your social media influence. It is a decent measure of engagement over all of the social channels we utilized in class. Here are the highest scorers:</span>
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Daniel Vorwerk - </span><span style="font-family: "trebuchet ms" , sans-serif;">Klout score: </span><b style="font-family: 'Trebuchet MS', sans-serif;">64</b></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Keevin O'Rourke - </span><span style="font-family: "trebuchet ms" , sans-serif;">Klout score: </span><b style="font-family: 'Trebuchet MS', sans-serif;">60</b></li>
</ol>
<h3>
<u style="font-family: 'Trebuchet MS', sans-serif;">LINKEDIN</u></h3>
</div>
</div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Connections Gained</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">When job hunting, who you know is often as important as who you are. Here are the class members who gained the most connections on LinkedIn during this project:</span><br />
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/tuckercollins7">Tucker Collins</a> <span style="color: #38761d;">+<b>282</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/anthonyjmcdermott">Tony McDermott</a> <span style="color: #38761d;">+<b>169</b></span> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><i>(tie) </i><a href="http://www.linkedin.com/in/scoutmorehouse">Scout Morehouse</a> <span style="color: #38761d;">+<b>158</b></span> connections</span><br /> <a href="https://www.linkedin.com/in/seancford" style="font-family: 'trebuchet ms', sans-serif;">Sean Ford</a><span style="font-family: 'trebuchet ms', sans-serif;"> </span><span style="color: #38761d; font-family: 'trebuchet ms', sans-serif;">+<b>158</b></span><span style="font-family: 'trebuchet ms', sans-serif;"> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/morganne-murphy-51948477">Morganne Murphy</a> <span style="color: #38761d;">+<b>157</b></span> connections</span></li>
</ol>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Overall Connections</b></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">Some students already had a huge network of professional contacts on Linkedin. Here are the most well-connected class members overall:</span><br />
<ol style="font-family: times;">
<li style="font-weight: normal;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/grant-zieser-bb3b6bb1" style="color: black;">Grant Zieser</a> - <b><span style="color: #38761d;">497</span></b> connections</span></li>
<li style="font-weight: normal;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="http://www.linkedin.com/in/vorwerkd">Daniel Vorwerk</a> - <b><span style="color: #38761d;">423</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/TimLuchtefeld">Tim Luchtefeld</a> - <b><span style="color: #38761d;">429</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/pub/mitchel-christoffel/66/977/89" style="color: black;">Mitchel Christoffel</a> - <b><span style="color: #38761d;">357</span></b> connections</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://www.linkedin.com/in/mikecaraway">Mike Caraway</a> - <b><span style="color: #38761d;">353</span></b> connections</span></li>
</ol>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Highest Quality Profiles</b></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">Working to build a high quality Linkedin Profile can help you stand out to potential employers. The following students all had excellent quality profiles:</span></div>
<div>
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/pub/brittany-bunger/66/150/30b/">Brittany Bunger</a></span></li>
<li><a href="https://www.linkedin.com/in/mikecaraway" style="font-family: 'trebuchet ms', sans-serif;">Mike Caraway</a><span style="font-family: 'trebuchet ms', sans-serif;"> </span></li>
<li><span style="font-family: 'trebuchet ms', sans-serif;"><a href="https://www.linkedin.com/pub/mitchel-christoffel/66/977/89" style="color: black;">Mitchel Christoffel</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/pub/taylor-conger/4b/15b/316/">Taylor Conger</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/pub/sarah-diercks/b0/490/714/">Sarah Diercks</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/tressaglass">Tressa Glass</a></span></li>
<li><a href="https://www.linkedin.com/in/morganne-murphy-51948477" style="font-family: 'trebuchet ms', sans-serif;">Morganne Murphy</a></li>
<li><span style="font-family: 'trebuchet ms', sans-serif;"><a href="https://www.linkedin.com/in/caseyroegneriowan">Casey Roegner</a></span></li>
<li><span style="font-family: 'trebuchet ms', sans-serif;"><a href="http://www.linkedin.com/in/vorwerkd">Daniel Vorwerk</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/patriciazubrod">Patricia Zubrod</a></span></li>
</ul>
</div>
<div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;"><b>Most Recommended</b></span></div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">These three students had the greatest number of recommendations by others on LinkedIn:</span></div>
<div>
<ul>
<li><a href="https://www.linkedin.com/in/morganne-murphy-51948477" style="font-family: 'trebuchet ms', sans-serif;">Morganne Murphy</a><span style="font-family: "trebuchet ms" , sans-serif;"> </span><span style="font-family: "trebuchet ms" , sans-serif;">(4 recommendations)</span></li>
<li><span style="font-family: 'trebuchet ms', sans-serif;"><a href="http://www.linkedin.com/in/vorwerkd">Daniel Vorwerk</a> (4 recommendations)</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/tressaglass">Tressa Glass</a></span><span style="font-family: 'trebuchet ms', sans-serif;"> (3 recommendations)</span></li>
</ul>
</div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;"><u><br />BLOGS</u></span></b></h3>
</div>
</div>
<span style="font-family: "trebuchet ms" , sans-serif;">The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand. They then attempted to organically attract an audience of readers - a difficult challenge!</span><br />
<div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Most Visited Blogs</span></b><span style="text-align: center;"> </span></h3>
</div>
<div>
<span style="font-family: "trebuchet ms" , sans-serif;">We had <b>EIGHT </b>students who earned over 2,000 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors. Browse through their blogs and see what they came up with:</span></div>
<div>
<ol>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Amanda Hackenmiller - <a href="http://thebusyybeauty.blogspot.com/">The Busyy Beauty</a> - <b>30,757 </b>pageviews</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Andrew McIlleny - <a href="http://truemotorsports.blogspot.com/">True Motorsports Enthusiast</a> - <b>6,993</b> pageviews </span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Grant Zieser - <a href="http://lifeafterisu.blogspot.com/">Life After ISU</a> - <b>4,283 </b>pageviews</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Brittany Bunger - <a href="http://www.uni.edu/fashiongivesback">Fashion Gives Back</a> - <b>1,751</b> pageviews</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Daniel Vorwerk - <a href="http://coffeesnobs.weebly.com/">Coffee Snobs</a> - <b>2,943</b> pageviews</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Haley Rahe - <a href="http://mysistersclosetfashion.blogspot.com/">My Sister's Closet</a> - <b>2,371</b> pageviews</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">Nick Nielsen - <a href="http://popstarsocial.blogspot.com/">Pop Star Social</a> - <b>2,267</b> pageviews</span></li>
<li><span style="font-family: trebuchet ms, sans-serif;">Amanda Mcavoy - <a href="http://www.uni.edu/iowabrewtiful">Iowa Brewtiful</a> - <b>2,080 </b>pageviews</span></li>
</ol>
<div>
<h3>
<b><span style="font-family: "trebuchet ms" , sans-serif;">Special Honors</span></b></h3>
</div>
</div>
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<strong style="line-height: 1.57143em;">Most Viral Blog Post</strong></div>
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<b>Mandy Hackenmiller - <span style="line-height: 1.57143em;"><a href="http://thebusyybeauty.blogspot.com/2015/04/15-things-i-learned-in-college.html">"15 Things I Learned in College"</a> </span></b><i style="font-family: 'trebuchet ms', sans-serif;"><span style="color: #38761d; font-size: x-small;">(Record Breaker!)</span></i></div>
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Mandy's personal brand was called <a href="http://thebusyybeauty.blogspot.com/">The Busyy Beauty</a> and focused on health and beauty tips for those on a busy schedule. Her blog received fairly decent traffic - around 1,000 pageviews - that is, up until April 6, 2015. Close to the end of the project, she tried something a little different and more personal in nature - a list article about the life lessons she learned in college. </div>
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Perhaps due to the time of year - as many across the country were preparing to graduate high school or college - Mandy's post went viral. Big time. In the course of seven days following the publication of her blog post, her blog received <strong style="line-height: 1.57143em;">29,132 pageviews</strong>!</div>
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<strong style="line-height: 1.57143em;">Second Runner up: </strong></div>
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<b>Andrew McIlhenny - "<a href="http://truemotorsports.blogspot.com/2015/04/4g63-best-bang-for-buck-4cylinder.html">4g63 - Best Bang for Buck 4 Cylinder?</a>"</b></div>
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Andrew blogged all semester about the automotive enthusiast world - but only garnered a few hundred pageviews. The week before the project was due he wrote an lengthy opinion piece on his favorite 4 cylinder engine: the Mitsubishi 4g63. Sharing it with a few Facebook groups of passionate gearheads earned Andrew over <b>6,500 pageviews</b> in less than a week!</div>
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<strong style="line-height: 1.57143em;">Best Interviews</strong></div>
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<b><span style="font-family: 'trebuchet ms', sans-serif;">Nick Nielsen - </span><a href="http://popstarsocial.blogspot.com/" style="font-family: 'trebuchet ms', sans-serif;">Pop Star Social</a><span style="font-family: trebuchet ms, sans-serif;"> interviews with </span><span style="font-family: gotham, helvetica, arial, sans-serif;"><a href="http://popstarsocial.blogspot.com/2015/04/questions-with-kingsley.html">Kingsley</a> and <a href="http://popstarsocial.blogspot.com/2015/02/questions-with-misty-kingma.html">Misty Kingma</a></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Nick landed some serious interviews for his blog on social media and celebrity culture with Youtube personalities Kingsley and Misty Kingma. With millions of subscribers between them, it demonstrates the strength of Nick's personal brand that he was able to earn exclusive personal interviews with them.</span></div>
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<b>Best Entrepreneur Blogs</b></div>
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<b>Keevin O'Rourke - The Startup Students</b></div>
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<b>Michael Caraway - How 'Bout Now (HBN)</b></div>
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Keevin and Michael are entrepreneurs who are themselves involved in a startup. They both wrote blogs targeting student entrepreneurs to give advice, tips, and helpful perspective to those considering starting their own business as a student. Their blogs were both well-designed and well-written - providing great content that was a pleasure to read.</div>
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<b>Best Advertising Blog</b></div>
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<b>Taylor Conger - Think Like a Girl</b></div>
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Taylor wanted to empower women by critically examining "femvertising" - advertising that is targeted to women. Her writeups on women's issues and brands that try (successfully or unsuccessfully) to connect with women through their advertising were both cogent and timely.</div>
Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com0tag:blogger.com,1999:blog-1855159928347886915.post-55877078777874052562015-01-29T23:12:00.000-06:002015-03-06T11:10:42.424-06:00Two Essential Plugins for Your Wordpress Blog<span style="font-family: Trebuchet MS, sans-serif;">Tracking the traffic to your blog and optimizing it for Search Engines and Social Media shares is extremely important. These are things that you're going to want to set up as soon as you can.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Today, Wordpress users have the benefit of being able to install and use powerful plugins to extend and enhance their blog's capabilities without the need to code by hand. These plugins offer a simple user interface that is easy to use.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">If you are interested in tracking activity on your blog with Google Analytics or optimizing your blog for search engine rankings and social media sharing, there are two essential Wordpress plugins you should consider using on your blog:</span><br />
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<a href="https://yoast.com/wordpress/plugins/google-analytics/"><img border="0" src="http://1.bp.blogspot.com/-0IR2YwoPKRs/VMr9PsV8anI/AAAAAAAAASY/Dcpaoa5zo-4/s1600/Screen%2BShot%2B2015-01-29%2Bat%2B6.26.19%2BPM.png" height="107" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>1. <a href="https://yoast.com/wordpress/plugins/google-analytics/">Google Analytics Plugin</a> by Yoast</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">This plugin ostensibly simplifies the process of installing and monitoring Google Analytics from Wordpress. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">After creating your Google Analytics account, you simply install the plugin in Wordpress and authenticate with your google account as <a href="http://kb.yoast.com/article/118-installation-guide-for-google-analytics-for-wordpress">described here</a>. That's pretty much it!</span><br />
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<a href="https://yoast.com/wordpress/plugins/seo/"><img border="0" src="http://4.bp.blogspot.com/-VLi5b1uArCI/VMr9FC9sSDI/AAAAAAAAASQ/kit5OFOeU2o/s1600/Screen%2BShot%2B2015-01-29%2Bat%2B6.26.03%2BPM.png" height="106" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>2. <a href="https://yoast.com/wordpress/plugins/seo/">Wordpress SEO Plugin</a> by Yoast</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">This powerful plugin can handle SEO duties as well as Open Graph tags for Social Media Optimization.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Follow <a href="http://kb.yoast.com/article/119-installation-guide-for-wordpress-seo">installation instructions</a> and then take a look at their very informative <a href="https://yoast.com/articles/wordpress-seo/">Guide to Higher SEO Rankings</a> for WordPress sites for more information on setting it up.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Compared to more stripped-down blogging platforms like Blogger, you'll find that the functionality in the SEO Plugin is pretty comprehensive - not only can you customize your <a href="https://yoast.com/articles/wordpress-seo/#titles">Title</a> and <a href="https://yoast.com/articles/wordpress-seo/#descriptions">Meta Description</a> tags, but you can even enable <a href="https://yoast.com/social-media-optimization-with-wordpress-seo-by-yoast/">Open Graph Protocol</a> tags to handle social media optimization.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">You'll find a ton of other features in this plug-in that you can configure - and if you're someone who finds SEO fascinating - I encourage you to explore this plugin and see what it can do!</span>Matthew Wilsonhttp://www.blogger.com/profile/04629643089904428073noreply@blogger.com6tag:blogger.com,1999:blog-1855159928347886915.post-34716418250503775322015-01-28T00:02:00.003-06:002015-01-28T08:11:52.904-06:00Is Google Analytics Working on my Blogger Blog?<span style="font-family: Trebuchet MS, sans-serif;">So you've already viewed my tutorial on <a href="http://unidigadv.blogspot.com/2013/01/setting-up-google-analytics-to-track.html">how to create a Google Analytics account and link it to your Blogger blog</a> and you THINK that you have everything all set up. But is it? How can you be sure?</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Here are a couple of things you can check to make sure that Google Analytics is correctly tracking your blog traffic:</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>1. Double Check that Blogger knows your Google Analytics Tracking ID</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Log in to Blogger and go to <i>Settings/Other</i> and scroll all the way down. Blogger should have your Tracking ID listed like this:</span><br />
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<a href="http://2.bp.blogspot.com/-ncThnWXxLEI/VMhyxK_wo2I/AAAAAAAAARg/F2y6ZJxfc0E/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.23.58%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ncThnWXxLEI/VMhyxK_wo2I/AAAAAAAAARg/F2y6ZJxfc0E/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.23.58%2BPM.png" height="105" width="400" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">If it's not there - you need to go find it, paste it in, and click "Save Settings". You can find it by logging into Google Analytics and looking under <i>Admin/Property Settings.</i></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>2. View the Source</b><br />Load your blog's home page in a web browser. Then view the source code of that page using the "view source" command. When the source code loads in a new window, do a FIND and search for your Tracking ID to see if it appears in your source code anywhere. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If it is correctly installed, you should find a snippet of code that looks something like this:</span><br />
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<a href="http://3.bp.blogspot.com/-1alRvJsglso/VMh10TYi2lI/AAAAAAAAARs/Cyvo3vAkB9w/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.36.51%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-1alRvJsglso/VMh10TYi2lI/AAAAAAAAARs/Cyvo3vAkB9w/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.36.51%2BPM.png" height="185" width="640" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">If you don't know how to view the source code of a webpage, <a href="http://lmgtfy.com/?q=how+do+i+view+source+in+Google+Chrome%3F">Google "How do I view source in Google Chrome"</a>, being sure to replace "Google Chrome" with whatever browser you happen to be using. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you don't know how to search the contents of the source code, <a href="http://lmgtfy.com/?q=How+do+I+use+the+find+command+in+google+chrome%3F">Google "How do I use the find command in Google Chrome?"</a>, again, replacing "Google Chrome" with your browser </span><span style="font-family: 'Trebuchet MS', sans-serif;">(Or just start using Google Chrome from now on - You will be a happier person).</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you can't find a snippet of code with your Tracking ID in it, something is not right - go back to step one.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>3. Check Google Analytics Real-Time</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">This is a fun one - kind of the equivalent of looking in the mirror to see if you're really there. Log in to Google Analytics. Click on the name of your blog to view the "Reporting" overview. Then select the "Real Time" link on the left hand menu.</span><br />
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<a href="http://1.bp.blogspot.com/-ZxUiXouncpM/VMh3_l6wdsI/AAAAAAAAAR4/_UTXpnHVLlM/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.43.57%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ZxUiXouncpM/VMh3_l6wdsI/AAAAAAAAAR4/_UTXpnHVLlM/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.43.57%2BPM.png" height="200" width="193" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Click on the Real-Time "Overview. Now open a new window (or tab, since you're using Google Chrome now you might as well get used to tabbed browsing). Go to your blog url (the one you are trying to track). Once your blog's home page loads up, go back to Google Analytics window. You should see this:</span><br />
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<a href="http://1.bp.blogspot.com/-YiNACiFhkxU/VMh4jmOhbDI/AAAAAAAAASA/m3OSyryzx0Q/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.45.20%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-YiNACiFhkxU/VMh4jmOhbDI/AAAAAAAAASA/m3OSyryzx0Q/s1600/Screen%2BShot%2B2015-01-27%2Bat%2B11.45.20%2BPM.png" height="320" width="284" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;">Nice work. You're watching yourself read your own blog. This proves that it works and that everything is set up correctly. You're done - go do something fun, like find animated GIFs of <a href="http://giphy.com/gifs/harry-potter-applause-AOrThUuuOoDCg">people clapping</a>!</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you see 0 active users - something is not right. Go back to step one.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Once you are successful installing Google Analytics - I recommend that you start checking it once a week to monitor your blog traffic. If you need help - here is a link to the <a href="https://support.google.com/analytics/?hl=en#topic=3544906">Google Analytics Help Center</a>.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>Matthew Wilsonhttp://www.blogger.com/profile/04629643089904428073noreply@blogger.com4tag:blogger.com,1999:blog-1855159928347886915.post-84599143759191339642015-01-14T08:35:00.001-06:002015-01-14T11:05:13.797-06:00Social Media Project Roundup, Fall 2014<span style="font-family: Trebuchet MS, sans-serif;">Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand using social media. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Let's take a moment to praise their work and note a few special honors.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>The Big Picture</b></span></h3>
<span style="font-family: Trebuchet MS, sans-serif;">It's always astounding to me what my classes can accomplish in three months. By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">From August 22 - November 15, 2014, my 41 <a href="https://twitter.com/search?q=%23unidigadv">#unidigadv</a> students accomplished the following:</span><br />
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<li><span style="font-family: Trebuchet MS, sans-serif;">Posted a total of <b>6,731</b> tweets on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Gained a total of<b> 3,223</b> followers on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned an average score of<b> 45</b> on <a href="http://www.klout.com/">Klout</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Added <b>2,258</b> connections on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Published <b>371</b> blog posts on <a href="http://www.blogger.com/">Blogger</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned a record-setting <b>48,543</b> pageviews from visitors to their blogs</span></li>
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<b><span style="font-family: Trebuchet MS, sans-serif;"><u>TWITTER</u></span></b></h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Most Prolific</span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand. That's hard work! Here are the top five #unidigadv Tweeps by Tweet volume:</span></div>
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<li><span style="font-family: Trebuchet MS, sans-serif;">Marvin Singleton <a href="https://twitter.com/Marvymarv_12">@Marvymarv_12</a> - <b>711</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Bennett Becicka <a href="https://twitter.com/becickaMKTG">@becickaMKTG</a> - <b>453</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Alyssa Chekas <a href="https://twitter.com/DameofTechWear">@DameOfTechWear</a> - <b>420</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Joslyn Aldape <a href="https://twitter.com/jonyal2">@jonyal2</a> - <b>384 </b>Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Andrew Niedert <a href="https://twitter.com/AndrewNiedert">@AndrewNiedert</a> - <b>360</b> Tweets<br /> </span></li>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Most Followers Gained</span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.</span></div>
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<li><span style="font-family: Trebuchet MS, sans-serif;">Alyssa Chekas <a href="https://twitter.com/DameofTechWear">@DameOfTechWear</a> - </span><span style="font-family: 'Trebuchet MS', sans-serif;">added </span><b style="font-family: 'Trebuchet MS', sans-serif;">339</b><span style="font-family: 'Trebuchet MS', sans-serif;"> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Andrew Struik <a href="https://twitter.com/ArtOfDesigns">@ArtOfDesigns</a> - added <b>257</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Annie Forsythe <a href="https://twitter.com/NonprofPanther">@NonprofPanther</a> - added <b>231</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Marvin Singleton <a href="https://twitter.com/Marvymarv_12">@Marvymarv_12</a> - added 17<b>8</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Sarah Schwendinger <a href="https://twitter.com/savvy_traveler1">@savvy_traveler1</a> - added <b>140</b> followers<br /> </span></li>
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<u style="font-family: 'Trebuchet MS', sans-serif;">LINKEDIN</u></h3>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Connections Gained</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">When job hunting, who you know is often as important as who you are. Here are the top three class members who gained the most connections on LinkedIn during this project:</span><br />
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<li><span style="font-family: Trebuchet MS, sans-serif;">Marvin Singleton - <b>410</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Andrew Niedert - <b>138</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Brady Feldman - <b>114</b> Connections</span></li>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Highest Quality Profiles</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Working to build a high quality Linkedin Profile can help you stand out to potential employers. The following students all had excellent profiles.</span></div>
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<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/joslynaldape">Joslyn Aldape</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/kellyheth">Kelly Heth</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/oliviahottle">Olivia Hottle Mossman</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/in/petersenjessica">Jess Petersen</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://www.linkedin.com/pub/evan-seuren/42/133/383">Evan Seuren</a></span></li>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Recommended</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">These two had the greatest number of recommendations by others on LinkedIn:</span></div>
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<li><span style="font-family: Trebuchet MS, sans-serif;">Kelly Heth (8 recommendations)</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Olivia Hottle Mossman (7 recommendations)</span></li>
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<b><span style="font-family: Trebuchet MS, sans-serif;"><u><br />BLOGS</u></span></b></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand. They then attempted to organically attract an audience of readers - a difficult challenge!</span><br />
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<b><span style="font-family: Trebuchet MS, sans-serif;">Most Visited Blogs</span></b></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">This semester I am happy to report that we had two blogs that</span><span style="font-family: 'Trebuchet MS', sans-serif;"> SHATTERED the longstanding class record of 4,833 pageviews held by #unidigadv alum </span><a href="https://www.linkedin.com/in/emilydroessler" style="font-family: 'Trebuchet MS', sans-serif;">Emily Droessler</a><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><span style="font-family: 'Trebuchet MS', sans-serif;">for her </span><a href="http://emilydroessler.blogspot.com/" style="font-family: 'Trebuchet MS', sans-serif;">Sports and Social Media</a><span style="font-family: 'Trebuchet MS', sans-serif;"> blog. Both were fashion blogs for niche audiences and both clearly tapped into a market need for fashion advice and tips. </span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">Congratulations to Jess Petersen and Evan Seuren for their incredible work this semester! Take a look at their excellent blogs:</span><br />
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<a href="http://askatomboy.blogspot.com/"><img border="0" src="http://1.bp.blogspot.com/-lLmXGNVohbc/VLZ92Jkm6zI/AAAAAAAADVM/FfbRuEO-4Bk/s1600/Screen%2BShot%2B2015-01-04%2Bat%2B9.55.58%2BPM.png" height="146" width="200" /></a> <a href="http://dudewhatshouldiwear.blogspot.com/"><img border="0" src="http://3.bp.blogspot.com/-xuHtyTSr25Y/VLZ-IorvF1I/AAAAAAAADVQ/AOrlIBxrNCo/s1600/Screen%2BShot%2B2015-01-04%2Bat%2B9.56.50%2BPM.png" height="128" width="200" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">We had <b>NINE </b>students who earned over 1,000 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors. Browse through their blogs and see what they came up with:</span></div>
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<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">Jess Petersen - <a href="http://askatomboy.blogspot.com/">Ask a Tomboy</a> - <b>12,506 </b>pageviews <i><span style="color: #38761d; font-size: x-small;">(Record Breaker!)</span></i></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Evan Seuren - <a href="http://dudewhatshouldiwear.blogspot.com/">Dude, What Should I Wear?</a> - <b>8,702</b> pageviews </span><i style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #38761d; font-size: x-small;">(Record Breaker!)</span></i></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Kelly Heth - <a href="http://kellylheth.blogspot.com/">Fortitude, Grin & Grow</a> - <b>3,613 </b>pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Scott Evans - <a href="http://technicalscott.blogspot.com/">Technical Scott</a> - <b>1,355</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Bethany Carin - <a href="http://bethanycarindesign.blogspot.com/">Bethany Carin Design + DIY</a> - <b>1,200</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Collin Cahill - <a href="http://hell-evision.blogspot.com/">Televisionary</a> - <b>1,181</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Marvin Singleton - <a href="http://marvinsingleton.blogspot.com/">Helping the Community Rebound</a> - <b>1,158</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Kelsey Lonneman - <a href="http://kelseylonnemandesign.blogspot.com/">Flying Design</a> - <b>1,131</b> pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Annie Forsythe - <a href="http://nonprofitsocialmediapower.blogspot.com/">Social Media Impacts on Nonprofit Fundraising</a> - <b>1,075</b> pageviews</span></li>
</ol>
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<span style="font-family: 'Trebuchet MS', sans-serif;">Thanks again for a great semester - if you get nostalgic you can always tune into <a href="https://twitter.com/search?q=unidigadv&src=typd">#unidigadv</a> on Twitter and help the newbies out!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Did<b> you</b> have a favorite blog this semester that I didn't mention? Tell me about it in the comments!</span><br />
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Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com2tag:blogger.com,1999:blog-1855159928347886915.post-87233557876778953472014-09-11T13:39:00.001-05:002014-09-17T08:50:12.741-05:00Adding Open Graph Protocol (OGP) tags to your Blogger Blog<span style="font-family: Trebuchet MS, sans-serif;">The <a href="http://ogp.me/">Open Graph Protocol</a> is a relatively new way to turn any web page into a sharable social object by adding tags to identify key attributes for that page when shared on a social network like Facebook. Before we look at these OGP tags and how to integrate them into your Blogger blog, let's take a look at how website links are shared on social networks.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Sharing Links on Facebook</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">When you share a URL while creating a Facebook status update, Facebook scans that webpage and automatically generates a preview of that content which includes some useful information in addition to the URL you typed:</span><br />
<br />
<ul>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">A <b>TITLE</b> for the web page you are sharing</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">A brief <b>DESCRIPTION</b> of the content on that page</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">An <b>IMAGE</b> from the page</span></li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-kzdcNpZkkK0/VBHOHfDjlkI/AAAAAAAAALs/Ud6T0JfaB4A/s1600/SharedLink.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-kzdcNpZkkK0/VBHOHfDjlkI/AAAAAAAAALs/Ud6T0JfaB4A/s1600/SharedLink.png" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Once you publish your status, these extra bits of information become very important, as they will likely influence whether one of your friends will click on the link. If the image looks intriguing, or if the copy seems interesting, your shared URL will likely be clicked on.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">However, sometimes when you share a link, Facebook's automatically generated image, title, and description are either missing entirely or not very compelling. In the post below, notice that there is no associated image or description - just a title and url.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-GRffSPftjoo/VBHOnD4iDlI/AAAAAAAAAL0/ski45PpPbkg/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B11.16.31%2BAM.png" imageanchor="1" style="background-color: #4c1130; margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-GRffSPftjoo/VBHOnD4iDlI/AAAAAAAAAL0/ski45PpPbkg/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B11.16.31%2BAM.png" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">As digital content publishers who want to make our content as sharable and clickable as possible, this can be a real issue. Fortunately, Facebook provides a number of <a href="https://developers.facebook.com/docs/sharing/best-practices">sharing best practices</a> that can help.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>First Step: Learn about the Open Graph Protocol</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="https://developers.facebook.com/docs/sharing/best-practices#tags">Facebook describes several open graph tags</a> that it recommends integrating into your site to help Facebook generate previews. The main tags which Facebook uses when generating previews are:</span><br />
<br />
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: magenta;">og:title</span> - the title of the page you are sharing</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: magenta;">og:description</span> - a detailed description of the content on the page</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: magenta;">og:url</span> - the URL of the web page</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: magenta;">og:image</span> - the URL of the image you want shown</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: magenta;">og:site_name</span> - the name of the website you are sharing</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: magenta;">og:type</span> - the type of content you are sharing (blog, website, article, etc)</span></li>
</ul>
<span style="font-family: Trebuchet MS, sans-serif;">The syntax for an open graph tag is similar to other meta tags used in HTML. For example, the og:title tag can be written as:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="background-color: #eeeeee; color: magenta; font-family: Courier New, Courier, monospace;"><meta property="og:title" content="Title of your Page"></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Open graph tags are placed in the <head> section of your HTML file. For a complete description of each tag, visit the <a href="http://ogp.me/">Open Graph Protocol website</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>How Facebook "Sees" your Page</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">To understand how Facebook ingests a webpage to generate a preview, use Facebook's <a href="https://developers.facebook.com/tools/debug/">Open Graph Debugger</a>. This helpful tool will allow you to enter any URL and get a "scrape" of what Facebook finds when it scans the page. It will alert you when there are issues that need to be addressed. </span><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-8TBCvRzmJ68/VBHbAJq6W8I/AAAAAAAAAME/Iv5PtNMqOHo/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B12.23.40%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-8TBCvRzmJ68/VBHbAJq6W8I/AAAAAAAAAME/Iv5PtNMqOHo/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B12.23.40%2BPM.png" height="126" width="640" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"> It will also generate a preview to show you how your page will appear if a Facebook user shares it on their timeline.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Time to Fix your Blogger Blog, OG style</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">In a previous post, I discussed the use of <a href="http://unidigadv.blogspot.com/2012/09/title-and-meta-description-tags-for-seo.html">Title and Meta Description tags</a>, which are very important for your blog's SEO. I also described a method of <a href="http://unidigadv.blogspot.com/2012/09/optimizing-your-blogger-blog-for-seo.html">optimizing how Blogger generates title tags</a> to improve your blog's SEO. Read these posts before you go any further!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Because Blogger dynamically generates the pages in our blog based on templates, we thankfully do not need to manually add OG tags to every blog page/post. That would be a major headache! Fortunately for us, we can update a few lines of HTML code in our blog's template that will automatically update all our pages and posts - including any new pages and posts we create in the future.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">What we'll be doing is telling Blogger exactly how to handle the TITLE, META DESCRIPTION, and OG tags on 1. your blog's home page and 2. your blog's various posts and pages. We will do this by using IF statements. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Here is the code you will insert into the <HEAD> section of your Blogger template:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><!--START CUSTOM CODE--></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><br /></span>
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:url</span>' expr:content='data:blog.canonicalUrl'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:title</span>' expr:content='data:blog.pageTitle'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:site_name</span>' expr:content='data:blog.title'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><br /></span>
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><b:if cond='data:blog.pageType == &quot;item&quot;'></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><title><data:blog.pageName/> | </span><span style="background-color: #f3f3f3; font-family: 'Courier New', Courier, monospace; font-size: x-small;"><data:blog.title/></title></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:image</span>' expr:content='data:blog.postImageUrl'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:type</span>' content='article'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><br /></span>
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><b:else/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><title><data:blog.pageTitle/> - </span><b style="font-family: 'Courier New', Courier, monospace; font-size: small;"><span style="color: #38761d;">PUT ANY ADDITIONAL TITLE COPY HERE</span></b><span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"></title></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:image</span>' content='<b><span style="color: #38761d;">PUT YOUR IMAGE URL HERE</span></b>'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:type</span>' content='blog'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"></b:if></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><br /></span>
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><b:if cond='data:blog.metaDescription'></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><meta property='<span style="color: magenta;">og:description</span>' expr:content='data:blog.metaDescription'/></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"></b:if></span><br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><br /></span>
<br />
<span style="background-color: #f3f3f3; font-family: Courier New, Courier, monospace; font-size: x-small;"><!--END CUSTOM CODE--></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Select this code and COPY it. Then read on.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><i>Important note:</i> before you start editing your blog's HTML code, you'll want to make sure that you are happy with the template you are using. Because we're going to customize the code associated with a specific instance of a template, it is important to realize that if you ever change your template for any reason, you will lose the work you're about to do!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Time to Get Geeky: Come Edit Your Template's HTML with Me</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Ready? Let's do this. Go to Blogger and click on your blog. Click on the "Template" button on the left hand menu. </span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-9izNm5cKNEg/VBHeqSwiRoI/AAAAAAAAAMQ/DTHeqSpcFrA/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B12.38.44%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-9izNm5cKNEg/VBHeqSwiRoI/AAAAAAAAAMQ/DTHeqSpcFrA/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B12.38.44%2BPM.png" height="393" width="640" /></a></div>
<span style="font-family: 'Trebuchet MS', sans-serif;">Click on the "Edit HTML" button and be prepared to feel a surge of geeky neuronic energy course throughout the synapses of your brain.</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-xxjNMS5LbHE/VBHfqfqfLOI/AAAAAAAAAMY/oDM9WGk7c0A/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B12.44.45%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-xxjNMS5LbHE/VBHfqfqfLOI/AAAAAAAAAMY/oDM9WGk7c0A/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B12.44.45%2BPM.png" height="314" width="640" /></a></div>
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<span style="font-family: 'Trebuchet MS', sans-serif;">Take a deep breath. Repeat to yourself: "It's just a text file. It's just a text file. I can handle this!"</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Now very carefully find the <title> tag that exists in the code. Select the title tag code and everything inside it.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-613-o5Zlzhw/VBHkHXi8nKI/AAAAAAAAAMk/_kyFhKtZoYI/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B1.03.52%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-613-o5Zlzhw/VBHkHXi8nKI/AAAAAAAAAMk/_kyFhKtZoYI/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B1.03.52%2BPM.png" height="236" width="400" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Delete it. Then replace it with the code I gave you earlier in this post. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-ljFVqp4-HS8/VBHk4rBTIBI/AAAAAAAAAMs/4p1nNA7vF6g/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B1.06.05%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ljFVqp4-HS8/VBHk4rBTIBI/AAAAAAAAAMs/4p1nNA7vF6g/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B1.06.05%2BPM.png" height="190" width="400" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Be sure to carefully EDIT the parts of the code marked "PUT ANY ADDITIONAL TITLE COPY HERE" and "PUT YOUR IMAGE URL HERE".</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">This code creates <span style="color: magenta;">og:url</span>, <span style="color: magenta;">og:title</span>, and <span style="color: magenta;">og:site_name</span> tags that are dynamically generated from Blogger's page url, Blogger's page title, and your blog's title. It then creates <span style="color: magenta;">og:image</span> and <span style="color: magenta;">og:type</span> tags (<b>IF</b> the page is a normal post or page). Otherwise, it creates </span><span style="color: magenta; font-family: 'Trebuchet MS', sans-serif;">og:image</span><span style="font-family: Trebuchet MS, sans-serif;"> and </span><span style="color: magenta; font-family: 'Trebuchet MS', sans-serif;">og:type</span><span style="font-family: Trebuchet MS, sans-serif;"> tags for your home page which are different. Finally, it creates an <span style="color: magenta;">og:description</span> tag that is populated from the meta descriptions that you create for your pages.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Once you are done, click "Preview template". If you have made any errors or broken any of the code - it should give you an error message and tell you what the issue is. If your preview looks good, then click "Save Template".</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>You're Not Done Until You Test Your Pages!</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">To test your pages, go back to Facebook's </span><a href="https://developers.facebook.com/tools/debug/" style="font-family: 'Trebuchet MS', sans-serif;">Open Graph Debugger</a><span style="font-family: Trebuchet MS, sans-serif;"> and try your pages out. It will give you a preview of how each page will look when shared.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-n3EpSGLAPGI/VBHn7VmypMI/AAAAAAAAAM4/cDbJKqH_7F8/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B1.19.50%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-n3EpSGLAPGI/VBHn7VmypMI/AAAAAAAAAM4/cDbJKqH_7F8/s1600/Screen%2BShot%2B2014-09-11%2Bat%2B1.19.50%2BPM.png" height="130" width="400" /></a></div>
<br />
<span style="font-family: Trebuchet MS, sans-serif;">Yeah! That's what I'm talkin' about!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Acknowledgements</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">I'd like to acknowledge the help of the following two blog posts which helped me greatly in patching together the above code that both improves SEO and adds OG tags to Blogger posts and pages:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://blogginghubblog.blogspot.com/2011/12/adjust-blogger-title-tags-to-improve.html">Adjust Blogger Title Tags to Improve SEO</a> by Muhammad Faisal</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">and</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.techinfoknow.com/2014/03/open-graph-blogger.html">How to Add Open Graph Protocol in Blogger Blogs</a> by Muntasir Minhaz</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Thanks guys!</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>Matthew Wilsonhttp://www.blogger.com/profile/04629643089904428073noreply@blogger.com50tag:blogger.com,1999:blog-1855159928347886915.post-35930146640721980042014-03-11T13:14:00.001-05:002014-03-26T14:56:05.809-05:00Linking Google AdWords and Google Analytics accounts<span style="font-family: Trebuchet MS, sans-serif;">I had a few questions asked about how you can link your Google Analytics account to your new Google AdWords account as required by your new assignment, so I put together a short video walkthrough to show you how to do this:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/EYFoCQootw4" width="420"></iframe> </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Mentioned in the video is a promotional offer that Google is running where you can get a coupon code for $75 of free advertising on AdWords for spending $25 on any AdWords campaign. This offer only applies to new AdWords users, so if you already have an AdWords account, you may not be able to take advantage of it. The details of this offer can be found <a href="http://www.google.com/ads/adwords-coupon.html">here</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Also mentioned in the video is <a href="https://support.google.com/adwords/answer/1704341?hl=en">this AdWords Help page</a> that has a step-by-step walkthrough of how to link the two accounts. Analytics Help also has <a href="https://support.google.com/analytics/answer/1033961?hl=en">a walkthrough available with screenshots</a>. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Good luck!</span>Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com2tag:blogger.com,1999:blog-1855159928347886915.post-23755197870392371762014-02-05T17:23:00.001-06:002014-02-07T11:22:24.884-06:00Are Blog Posts Read via RSS Feed Readers Tracked by Google Analytics?<span style="font-family: Trebuchet MS, sans-serif;">A great question came up in class today: If someone reads your blog post through an RSS reader, will their activity be tracked by Google Analytics?</span><br />
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<a href="http://3.bp.blogspot.com/-o7foGdz7Irw/UvK8VvkmQXI/AAAAAAAAAG4/-T_g554xmZU/s1600/3044172251_29e0f9d467.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-o7foGdz7Irw/UvK8VvkmQXI/AAAAAAAAAG4/-T_g554xmZU/s1600/3044172251_29e0f9d467.jpg" height="213" width="320" /></a></div>
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<span style="font-size: xx-small;">Photo by </span><a href="http://www.flickr.com/photos/scobleizer/" style="font-size: x-small;">Robert Scoble</a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">First of all, let's be sure you understand what an <a href="http://en.wikipedia.org/wiki/RSS">RSS</a> feed is and how it is "read" by RSS readers.</span><br />
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<a href="http://3.bp.blogspot.com/-yB9NpGGcWzs/UvK6bEo5CoI/AAAAAAAAAGs/WhU5yGcjjD4/s1600/feed-icon-28x28.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-yB9NpGGcWzs/UvK6bEo5CoI/AAAAAAAAAGs/WhU5yGcjjD4/s1600/feed-icon-28x28.png" /></a><br /><br /><span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;">This is the icon for an RSS Feed<br />(design by <a href="http://www.stephenhorlander.com/">Stephen Horlander</a>)</span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: x-small;">.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">An RSS feed is an XML document that contains the raw data contained in your blog posts in a structured format that can be easily read and displayed in other applications. The default setting on Blogger blog is to allow RSS feeds, so there is nothing special you need to set up. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">You can view the RSS file for the class blog at: <a href="http://unidigadv.blogspot.com/feeds/posts/default?alt=rss">http://unidigadv.blogspot.com/feeds/posts/default?alt=rss</a></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Note that this text file contains tags to describe the blog:</span><br />
<blockquote class="tr_bq">
<span style="font-family: Trebuchet MS, sans-serif;"><b><title></b> The title of the blog</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><description></b> The blog description</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><link> </b>The blog URL</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><managingEditor></b> The editor of the blog's content</span></blockquote>
<span style="font-family: Trebuchet MS, sans-serif;">It also includes each blog post that has been published on your blog enclosed in <item> tags. </span><br />
<blockquote class="tr_bq">
<span style="font-family: Trebuchet MS, sans-serif;"><b><title></b> The title of your post</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><description> </b>The body text</span><span style="font-family: 'Trebuchet MS', sans-serif;"> of your post </span><span style="font-family: 'Trebuchet MS', sans-serif;"><span style="font-size: x-small;">(including HTML tags and links)</span></span><br />
<b style="font-family: 'Trebuchet MS', sans-serif;"><link> </b><span style="font-family: 'Trebuchet MS', sans-serif;">The URL of your blog post</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><author></b></span><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><span style="font-family: 'Trebuchet MS', sans-serif;">The author of the blog's content</span> </blockquote>
<span style="font-family: 'Trebuchet MS', sans-serif;">This allows other applications (like <a href="http://www.feedly.com/">Feedly</a>) to download the RSS file and "re-publish" the posts. But does Google Analytics track the user activity of viewers who are viewing the site via a Feed Reader? The answer, according to Google, is unfortunately no.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Google's <a href="https://support.google.com/analytics/answer/1008065?hl=en">Analytics support page</a> states:</span><br />
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<span style="color: #666666;"><span style="font-family: Trebuchet MS, sans-serif;"><b>Tracking visits from RSS feeds</b></span><br /><span style="font-family: Trebuchet MS, sans-serif;">In order for Google Analytics to track data, it is necessary that the Google Analytics tracking code gets executed. Since most RSS/atom readers cannot execute JavaScript, Analytics will not count pageviews that are loaded through an RSS reader. Analytics requires that the visitor execute a JavaScript file on Google's servers in order to track that pageview.</span></span>
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<span style="font-family: Trebuchet MS, sans-serif;">Since an RSS feed reader only downloads and displays the contents of the RSS file, and not the actual HTML and JavaScript code of the blog itself, Google Analytics cannot track pageviews of blog posts read in RSS feed readers.</span><br />
<br />Matthew Wilsonhttp://www.blogger.com/profile/04629643089904428073noreply@blogger.com1tag:blogger.com,1999:blog-1855159928347886915.post-74161564712575474112014-01-14T10:20:00.000-06:002014-01-14T11:08:29.286-06:00Social Media Project Roundup, Fall 2013: Part 2<span style="font-family: Trebuchet MS, sans-serif;">In <a href="http://unidigadv.blogspot.com/2014/01/social-media-project-roundup-fall-2013.html">my last post</a>, I gave you a roundup of the collective social media stats of my Fall 2013 #unidigadv classes and highlighted some of their standout achievements on Twitter, Klout, and LinkedIn. </span><span style="font-family: 'Trebuchet MS', sans-serif;">Now I'm going to showcase the blogs that were created as part of these projects.</span><br />
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<b><span style="font-family: Trebuchet MS, sans-serif;">Most Visited Blogs</span></b></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">Blogs are not a "build it and they will come" kind of deal. It is very difficult and time consuming to attract traffic willing to read about what you have to say (and come back again for more). Creating great content is only the first step - promoting the content so that it is seen is the really tough part. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">We had <b>NINE </b>students who earned over 1,000 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors. Browse through their blogs and see what they came up with:</span></div>
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<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">Adonica Hennessy - <a href="http://adonicahennessyiia.blogspot.com/">Indi Indie Art</a> - 1,627 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Bailey Anderson - <a href="http://baileysmerit.blogspot.com/">Travel MerIT</a> - 1,620 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Maria Mickelson - <a href="http://spotlightonblog.blogspot.com/">Spotlight On..</a> - 1,362 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Courtney Nagle - <a href="http://courtneynagle.blogspot.com/">High-End Fashion in the World of Social Media</a> - 1,341 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Janey Meyer - <a href="http://fashionflashback23.blogspot.com/">Fashion Flashback</a> - 1,322 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Shauna Happel - <a href="http://happelonsportpsych.blogspot.com/">Sports Psychology of Athletic Injuries</a> - 1,275 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Amanda Vrieze - <a href="http://marketsolarnrg.blogspot.com/">MarketSolarNRG</a> - 1,223 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Grace Kammeyer - <a href="http://graciekevents.blogspot.com/">GracieKEvents</a> - 1,187 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Kayla Wolthoff - <a href="http://thesocialindulgence.blogspot.com/">Social Indulgence</a> - 1,089 pageviews</span></li>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Selected Student Blogs</span></b></h3>
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<span style="font-family: 'Trebuchet MS', sans-serif;">I really enjoyed reading all of your blogs and presentations. Here are a few that I thought were strong:</span>
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<span style="font-family: 'Trebuchet MS', sans-serif;"><br /><b>Adonica Hennessy - Indi Indie Art</b></span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Adonica did a fantastic job finding independent indigenous artists from all around the world to write about. She personally interviewed a wide range of "Indi Indie artists" such as musician </span><a href="http://adonicahennessyiia.blogspot.com/2013/11/indigenousnative-american-recording.html" style="font-family: 'Trebuchet MS', sans-serif;">Storm Seymour</a><span style="font-family: 'Trebuchet MS', sans-serif;">, beadwork artist </span><a href="http://adonicahennessyiia.blogspot.com/2013/10/indigenousnative-american-beadwork.html" style="font-family: 'Trebuchet MS', sans-serif;">Melissa Buffalo</a><span style="font-family: 'Trebuchet MS', sans-serif;">, and artist </span><a href="http://adonicahennessyiia.blogspot.com/2013/10/indigenousnative-americanentrepreneurar.html" style="font-family: 'Trebuchet MS', sans-serif;">Edwin Conway</a><span style="font-family: 'Trebuchet MS', sans-serif;">.</span></div>
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<a href="http://2.bp.blogspot.com/-5xbg_Kz7y18/UsRr_I94U7I/AAAAAAAADEc/OaZvoYlQzp4/s1600/Screen+shot+2014-01-01+at+1.25.10+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="272" src="http://2.bp.blogspot.com/-5xbg_Kz7y18/UsRr_I94U7I/AAAAAAAADEc/OaZvoYlQzp4/s320/Screen+shot+2014-01-01+at+1.25.10+PM.png" width="320" /></a></div>
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<b style="font-family: 'Trebuchet MS', sans-serif;"><br />Becca Flynn - <a href="http://beccadigadv.blogspot.com/">A Touchdown on Digital Sports Advertising</a></b><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Sports marketing is a topic that a lot of students are interested in - but few get beyond writing about favorite teams or players. Becca did a great job looking at sports from the perspective of a marketer. She focused on key corporate sponsors such as </span><a href="http://beccadigadv.blogspot.com/2013/11/gatorades-heritage.html" style="font-family: 'Trebuchet MS', sans-serif;">Gatorade</a><span style="font-family: 'Trebuchet MS', sans-serif;"> and </span><a href="http://beccadigadv.blogspot.com/2013/10/how-under-armours-campaign-reaches.html" style="font-family: 'Trebuchet MS', sans-serif;">Under Armour</a><span style="font-family: 'Trebuchet MS', sans-serif;"> and examined how they are utilizing social media and advertising.</span><br />
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<a href="http://3.bp.blogspot.com/-EJlQR-_C7oo/UsRr8rW60DI/AAAAAAAADEU/Q22QUZsXfk8/s1600/Screen+shot+2014-01-01+at+1.20.42+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="254" src="http://3.bp.blogspot.com/-EJlQR-_C7oo/UsRr8rW60DI/AAAAAAAADEU/Q22QUZsXfk8/s320/Screen+shot+2014-01-01+at+1.20.42+PM.png" width="320" /></a></div>
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<b style="font-family: 'Trebuchet MS', sans-serif;">Lindsay Hotze - <a href="http://pinchmarketing.blogspot.com/">Pinch Marketing</a></b><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">It's easy to get attention if you have a $100 million dollar budget - but what if you're a small business with a very limited marketing budget? That's what Lindsay calls "Pinch Marketing" - and she blogs about the ways in which small businesses can take advantage of cost effective marketing techniques to stretch their budget.</span><br />
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<a href="http://1.bp.blogspot.com/-bfwBsxZXguE/UtVi1xc_yUI/AAAAAAAADE8/1WVoETL3ask/s1600/Screen+shot+2014-01-14+at+10.14.40+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="219" src="http://1.bp.blogspot.com/-bfwBsxZXguE/UtVi1xc_yUI/AAAAAAAADE8/1WVoETL3ask/s320/Screen+shot+2014-01-14+at+10.14.40+AM.png" width="320" /></a></div>
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<b style="font-family: 'Trebuchet MS', sans-serif;"><br /><br />Shane Rumpza - <a href="http://rumpzas.blogspot.com/">A Look at the World of Brand Characters and Ad Stories</a></b><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Shane is a creative writer who looks at how ad agencies have created brand mascots with elaborate back stories as a way to foster engagement with the brand. If characters like </span><a href="http://www.youtube.com/watch?v=K0TFo8NsCt4" style="font-family: 'Trebuchet MS', sans-serif;">Mayhem</a><span style="font-family: 'Trebuchet MS', sans-serif;"> (from Allstate Insurance) and </span><a href="http://www.youtube.com/watch?v=8N2haQjqTqE" style="font-family: 'Trebuchet MS', sans-serif;">Lucky the Leprechaun</a><span style="font-family: 'Trebuchet MS', sans-serif;"> interest you - you'll love this blog!</span><br />
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<a href="http://1.bp.blogspot.com/-Mrfj-44r0xs/UtVik-ApKcI/AAAAAAAADE0/QnJ1BwRWszE/s1600/Screen+shot+2014-01-14+at+10.08.16+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="222" src="http://1.bp.blogspot.com/-Mrfj-44r0xs/UtVik-ApKcI/AAAAAAAADE0/QnJ1BwRWszE/s320/Screen+shot+2014-01-14+at+10.08.16+AM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b><br /></b></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Grace Kammeyer - <a href="http://graciekevents.blogspot.com/">Gracie K Events</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Event planning and flowers with a good dose of Instagram and Pinterest integration. Grace even created her own <a href="http://graciekevents.blogspot.com/2013/11/point-to-point-b-how-fresh-flowers-get.html">infographic</a>!</span><br />
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<a href="http://4.bp.blogspot.com/-nY9mHWM_Qu0/UtVlaNkwNSI/AAAAAAAADFE/cRXGxxZ6LAU/s1600/Screen+shot+2014-01-14+at+10.24.38+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="http://4.bp.blogspot.com/-nY9mHWM_Qu0/UtVlaNkwNSI/AAAAAAAADFE/cRXGxxZ6LAU/s320/Screen+shot+2014-01-14+at+10.24.38+AM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /><b>Maria Mickelson - <a href="http://spotlightonblog.blogspot.com/">Spotlight On..</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">A fun introduction to the Christian music industry, complete with playlists, videos, and concert reviews (including this <a href="http://spotlightonblog.blogspot.com/2013/10/spotlight-on-fading-west-tour.html">Switchfoot concert</a> in Des Moines where Maria got to meet the band backstage).</span><br />
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<a href="http://4.bp.blogspot.com/-RN4H3I6Cixc/UtVmWhZAaEI/AAAAAAAADFM/Q1UyrYLGuOY/s1600/Screen+shot+2014-01-14+at+10.29.56+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-RN4H3I6Cixc/UtVmWhZAaEI/AAAAAAAADFM/Q1UyrYLGuOY/s320/Screen+shot+2014-01-14+at+10.29.56+AM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Courtney Nagle - <a href="http://courtneynagle.blogspot.com/">High-End Fashion in the World of Social Media</a></b><br />Courtney did a great job finding <a href="http://courtneynagle.blogspot.com/2013/11/top-3-fashion-bloggers-of-2013.html">influential fashion bloggers</a>, <a href="http://courtneynagle.blogspot.com/2013/10/fall-colors-are-best-colors.html">trending colors</a>, and <a href="http://courtneynagle.blogspot.com/2013/11/the-textures-patterns-and-colors-of.html">fashionable scarves</a>. </span><br />
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<a href="http://4.bp.blogspot.com/-wpoQycVAYQ4/UtVn2Msn22I/AAAAAAAADFU/H5s11LTZ0yw/s1600/Screen+shot+2014-01-14+at+10.34.43+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="http://4.bp.blogspot.com/-wpoQycVAYQ4/UtVn2Msn22I/AAAAAAAADFU/H5s11LTZ0yw/s320/Screen+shot+2014-01-14+at+10.34.43+AM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Clay Swanson - <a href="http://majortrendage.blogspot.com/">Major Trendage</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Gets my vote for best blog name. A blog about what's hot in the entertainment world - including a fun post on <a href="http://majortrendage.blogspot.com/2013/10/meet-bitstrips-your-new-favorite-app-to.html">Bitstrips</a> and one of the most honest excuses for not blogging I've read (that also made for great reading): <a href="http://majortrendage.blogspot.com/2013/10/grand-theft-auto-v-or-reason-i-havent.html">a review of Grand Theft Auto V</a>.</span><br />
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<a href="http://3.bp.blogspot.com/-Sfc1hFpukDU/UtVpcS5HCtI/AAAAAAAADFc/CNyhgChPZdI/s1600/Screen+shot+2014-01-14+at+10.39.12+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="http://3.bp.blogspot.com/-Sfc1hFpukDU/UtVpcS5HCtI/AAAAAAAADFc/CNyhgChPZdI/s320/Screen+shot+2014-01-14+at+10.39.12+AM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Taylor Henrichs - <a href="http://mntwins1000reasons.blogspot.com/">1,000 Reasons Why the Minnesota Twins <strike>Suck</strike> will be Great Again</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Taylor created a blog title that was both provocative and optimistic that resonated with Twins fans. It cut through the clutter and seemed to get attention very quickly. He also had some good engagement through his blog posts with fans on other forums.</span><br />
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<a href="http://2.bp.blogspot.com/-WdvFI-fLGns/UtVpgCh4_oI/AAAAAAAADFk/MJUDsgj7fkA/s1600/Screen+shot+2014-01-14+at+10.43.20+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="209" src="http://2.bp.blogspot.com/-WdvFI-fLGns/UtVpgCh4_oI/AAAAAAAADFk/MJUDsgj7fkA/s320/Screen+shot+2014-01-14+at+10.43.20+AM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Melissa Fager - <a href="http://midwest-tourism.blogspot.com/">Online Marketing - A Focus on the Midwest Travel Industry</a></b><br />Informative posts on digital marketing in the travel industry, </span><br />
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<a href="http://3.bp.blogspot.com/-y-1ktFJDprQ/UtVqjtJN8KI/AAAAAAAADFs/MODK25DcUSE/s1600/Screen+shot+2014-01-14+at+10.48.17+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="251" src="http://3.bp.blogspot.com/-y-1ktFJDprQ/UtVqjtJN8KI/AAAAAAAADFs/MODK25DcUSE/s320/Screen+shot+2014-01-14+at+10.48.17+AM.png" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Bailey Anderson - <a href="http://baileysmerit.blogspot.com/">Travel MerIT</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Travel and technology go together very well - think of all the ways <a href="http://baileysmerit.blogspot.com/2013/11/quirky-apps-to-aid-your-travels.html">mobile apps</a> can <a href="http://baileysmerit.blogspot.com/2013/11/top-five-essential-apps-for.html">enhance a visit</a> to a new place. This blog also has the alltime #unidigadv record for MOST COMMENTS in a single project. There were 52 comments on Bailey's blog - I definitely think she's onto something here!</span><br />
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<a href="http://3.bp.blogspot.com/-BV1RLXBw3NE/UtVtZJa4KvI/AAAAAAAADF0/vCcdGthgUNQ/s1600/Screen+shot+2014-01-14+at+10.51.21+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="http://3.bp.blogspot.com/-BV1RLXBw3NE/UtVtZJa4KvI/AAAAAAAADF0/vCcdGthgUNQ/s320/Screen+shot+2014-01-14+at+10.51.21+AM.png" width="320" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: Trebuchet MS, sans-serif;"><b>Megan Buman - <a href="http://meganbuman.blogspot.com/">Marketing Socially Responsible Organizations</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">If your organization or business is interested in social responsibility and sustainability in your marketing - this is a great blog to take a look at!</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-I32EYb1Cbto/UtVtdntNmYI/AAAAAAAADF8/5_-ptSX_XsM/s1600/Screen+shot+2014-01-14+at+10.55.41+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="http://2.bp.blogspot.com/-I32EYb1Cbto/UtVtdntNmYI/AAAAAAAADF8/5_-ptSX_XsM/s320/Screen+shot+2014-01-14+at+10.55.41+AM.png" width="320" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">There were many more I enjoyed as well - but I'm running out of time and space here! </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: 'Trebuchet MS', sans-serif;">Thanks again for a great semester - if you get nostalgic you can always tune into #unidigadv on Twitter and help the newbies out!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Did<b> you</b> have a favorite blog this semester that I didn't mention? Tell me about it in the comments!</span><br />
<br />
<br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /> </span></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com6tag:blogger.com,1999:blog-1855159928347886915.post-69000895660206681912014-01-01T12:37:00.001-06:002014-01-01T12:54:35.885-06:00Social Media Project Roundup, Fall 2013: Part 1<span style="font-family: Trebuchet MS, sans-serif;">Every semester, my Digital Advertising students work very hard on a massive project: To develop a professional brand using social media. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">I just finished looking through all of the projects and wanted to take a moment to praise their work and note a few special honors.</span><br />
<br />
<h3>
<span style="font-family: Trebuchet MS, sans-serif;"><b>The Big Picture</b></span></h3>
<span style="font-family: Trebuchet MS, sans-serif;">From August 30 - November 15, 2013, my 42 <a href="https://twitter.com/search?q=%23unidigadv">#unidigadv</a> students accomplished the following:</span><br />
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;">Posted a total of <b>13,184</b> tweets on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Gained a total of<b> 3,382</b> followers on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned an average score of<b> 45</b> on <a href="http://www.klout.com/">Klout</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Added <b>3,023</b> connections on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Published <b>383</b> blog posts on <a href="http://www.blogger.com/">Blogger</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned <b>28,625</b> pageviews from visitors to their blogs</span></li>
</ul>
<span style="font-family: Trebuchet MS, sans-serif;">Impressive numbers. Tweet volume topped my Spring classes by nearly 60% and blog pageviews were up over 20%. This is a class that has something to say - and has successfully connected with an audience.<br /> </span><br />
<ul>
</ul>
<div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;"><u>TWITTER</u></span></b></h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Top 5 Most Voracious Tweeters</span></b></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand. That's hard work! Here are the top five #unidigadv Tweeps by Tweet volume:</span></div>
<div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/flynn_becca">@flynn_becca</a> - <b>2,580</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/kwolthoff">@kwolthoff</a> - <b>1,792</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/ZachHanood">@ZachHanood</a> - <b>1,173</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/Indi_indie_art">@Indi_indie_art</a> - <b>1,018 </b>Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/allyswinton">@allyswinton</a> - <b>794</b> Tweets<br /> </span></li>
</ol>
<div>
<div>
<b><span style="font-family: Trebuchet MS, sans-serif;">Top 5 Most Added Followers</span></b></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.</span></div>
</div>
</div>
<div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/Indi_indie_art">@Indi_indie_art</a> - added <b>303</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/NFLFantasyHub">@NFLFantasyHub</a> - added <b>253</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/flynn_becca">@flynn_becca</a> - added <b>236</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/SchoolComes2nd">@SchoolComes2nd</a> - added <b>218</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/FroYoAndCardio">@FroYoAndCardio</a> - added <b>184</b> followers<br /> </span></li>
</ol>
<div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;"><u>KLOUT</u></span></b></h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Who has the most Klout?</span></b></div>
</div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Klout is not a perfect measure of social media influence (sometimes it seems to have a mind of its own), but for what it's worth, here are our five most influential class members according to Klout: </span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><span style="font-size: x-small;"><br /></span></span>
<span style="font-family: 'Trebuchet MS', sans-serif;"><span style="font-size: x-small;">(Note: Current scores are shown, but students are ranked in the order of their scores as of Nov 15, 2013)</span></span><span style="font-family: Trebuchet MS, sans-serif;"><br /><span style="font-size: x-small;"> </span></span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/mariamickelson" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/TuneInCountry" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/OrmsbySK" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/kwolthoff" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/lindsayhotze" style="border: 0;" width="200px"></iframe><br /></span><br />
<br />
<h3>
<span style="font-family: Trebuchet MS, sans-serif;"><u>LINKEDIN</u></span></h3>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Connected on LinkedIn</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">When job hunting, who you know is often as important as who you are. Here are the top five most connected class members on LinkedIn:</span><br />
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/pub/mandy-vrieze/2a/b11/b72">Mandy Vrieze</a> - <b>309</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/adampvandooren">Adam VanDooren</a> - <b>276</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/shaunahappel">Shauna Happel</a> - <b>219</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/andersonbailey">Bailey Anderson</a> - <b>211</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/sarahkatherineormsby">Sarah Ormsby</a> - 20<b>2</b> Connections</span></li>
</ol>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Skilled</b></span></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Anyone can SAY that they are skilled in <i>"Social Media Marketing"</i>, but an endorsed skill on LInkedIn means that another professional has vouched for you to confirm that you know your stuff. These four had the most number of skills that gained endorsements:</span></div>
<div>
<ul>
<li><a href="http://www.linkedin.com/in/adampvandooren" style="font-family: 'Trebuchet MS', sans-serif;">Adam VanDooren</a><span style="font-family: Trebuchet MS, sans-serif;"> <span style="font-size: x-small;">(22 endorsed skills)</span></span></li>
<li><a href="http://www.linkedin.com/in/sarahkatherineormsby" style="font-family: 'Trebuchet MS', sans-serif;">Sarah Ormsby</a><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: x-small;">(21 endorsed skills)</span></li>
<li><a href="http://www.linkedin.com/pub/mandy-vrieze/2a/b11/b72" style="font-family: 'Trebuchet MS', sans-serif;">Mandy Vrieze</a><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: x-small;">(18 endorsed skills)</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/beccaflynn2">Becca Flynn</a> <span style="font-size: x-small;">(16 endorsed skills)</span> </span></li>
</ul>
</div>
<div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Recommended</b></span></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">These three had the greatest number of recommendations by others on LinkedIn:</span></div>
<div>
<ul>
<li><a href="http://www.linkedin.com/pub/mandy-vrieze/2a/b11/b72" style="font-family: 'Trebuchet MS', sans-serif;">Mandy Vrieze</a><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: x-small;">(6 recommendations)</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/jakeludwig55">Jake Ludwig</a></span><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: x-small;">(3 recommendations)</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;"><a href="http://www.linkedin.com/in/adampvandooren">Adam VanDooren</a> (</span><span style="font-family: 'Trebuchet MS', sans-serif; font-size: x-small;">3 recommendations)</span></li>
</ul>
</div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Did you have any favorite Tweeps or Linkedin connections that deserve special mention? Tell me about why they're awesome in the comments!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Up next: A post on the best student blogs of Fall semester, 2013. Stay tuned.</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><br /></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com0tag:blogger.com,1999:blog-1855159928347886915.post-43691778428221526842013-12-06T08:00:00.000-06:002014-12-03T00:36:36.330-06:00Photoshop (PSD) Templates for iPhone and Android Mobile App Previsualization<span style="font-family: 'Trebuchet MS', sans-serif;">Before you start working in Photoshop, save yourself time and effort by finalizing your wireframes. It's a lot easier to quickly change your hand-drawn wireframe sketches than modify a Photoshop file!</span><br />
<br />
<span style="font-family: Trebuchet MS, sans-serif;">Once you have your wireframes where you want them, here are links to some design templates for Adobe Photoshop to help you create the pre-visualizations:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b><a href="http://www.teehanlax.com/tools/iphone/">Teehan + Lax iPhone 6 Template</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Updated Photoshop template for iOS 8 and iPhone 6 from Digital Experience agency <a href="http://www.teehanlax.com/">Teehan + Lax</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b><a href="http://www.teehanlax.com/tools/android/">Teehan + Lax Android Template</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Photoshop template for Android devices (also from <a href="http://www.teehanlax.com/">Teehan + Lax</a>). This one is a little outdated, but still useful.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-dsn5JXXZ7go/UqHtT6dcJrI/AAAAAAAADDw/fUJ-TPbaPfw/s1600/Teehan+lax.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-dsn5JXXZ7go/UqHtT6dcJrI/AAAAAAAADDw/fUJ-TPbaPfw/s1600/Teehan+lax.png" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">If you like these templates, give a shout out to <a href="http://www.twitter.com/teehanlax">@teehanlax</a> on Twitter. They'll appreciate it.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">- - -</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">If these templates don't work for you (or if you are averse to sweater vests), here are a few other sources to try:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twelveskip.com/resources/psds/621/9-highly-recommended-free-android-ui-kit-psds"><b>9 Highly Recommended Free Android UI Kit PSDs</b></a><br />Choose one that works for you. From <a href="http://www.twelveskip.com/">TwelveSkip</a>, the blog of Web designer Pauline Cabrera.</span><br />
<br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><a href="http://mobile.smashingmagazine.com/2008/11/26/iphone-psd-vector-kit/">Smashing Magazine iPhone PSD Vector Kit</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Photoshop template with many of the iPhone 4 UI graphics. This is a little out of date. From the awesome web publication <a href="http://www.smashingmagazine.com/">Smashing Magazine</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><span style="font-family: 'Trebuchet MS', sans-serif;"></span><span style="font-family: 'Trebuchet MS', sans-serif;"></span><span style="font-family: Trebuchet MS, sans-serif;">If none of these work for you, try searching Google for "iPhone PSD template" or "Android PSD template".</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">- - -</span><br />
<br />Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com10tag:blogger.com,1999:blog-1855159928347886915.post-46854909099925186142013-12-04T15:24:00.001-06:002014-02-07T11:20:41.680-06:00Cool Mobile Marketing Campaigns<span style="font-family: Trebuchet MS, sans-serif;"><b>Mini Getaway Stockholm</b></span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">A promotion for the launch of the Mini Countryman in Stockholm, Sweden in 2010. Over 11,000 Swedes downloaded the app and participated in a massive multiplayer augmented reality game that involved "catching" a virtual Mini only visible through the app. Created by creative agency <a href="http://www.jungvonmatt.se/">Jung von Matt</a> in Sweden.</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="//player.vimeo.com/video/17401251?title=0&byline=0&portrait=0&color=ffffff" webkitallowfullscreen="" width="500"></iframe>
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b><br /><br />Chok! Chok! Chok!</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">A fantastic campaign developed by <a href="http://mccann.com/">McCann</a> Hong Kong for Coca-Cola.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><iframe allowfullscreen="allowfullscreen" frameborder="0" height="300" mozallowfullscreen="mozallowfullscreen" src="http://player.vimeo.com/video/44867552?title=0&byline=0&portrait=0" webkitallowfullscreen="webkitallowfullscreen" width="400"></iframe></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b><br />Mobile Medic App - Australian Defense Force</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">A recruitment campaign for the Australian Defense Force involving an augmented reality-driven medical diagnosis app. Prospective recruits use the app to try and "diagnose" a patient's billboard. The ad functions as a kind of entrance exam. This campaign won several Cannes Lion awards in 2012 for <a href="http://www.gpyr.com.au/">GPY&R</a> and <a href="http://www.vml.com/">VML</a>.<br /></span><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/fcbUP59MfeE" width="560"></iframe>
<span style="font-family: Trebuchet MS, sans-serif;"><b><br /></b></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b><br /></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><b>Heineken Star Player</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">An engaging <a href="https://itunes.apple.com/us/app/heineken-star-player/id430931117?mt=8">iPhone app</a> for interacting and competing with UEFA Champion League football fans during games. More info on game and results <a href="http://awards.akqa.com/awards2012/CreativeReview/StarPlayer/default.html">here</a>. Created by <a href="http://www.akqa.com/">AKQA</a>.</span><br />
<div class="separator" style="clear: both; text-align: left;">
<a href="http://a1276.phobos.apple.com/us/r1000/104/Purple/v4/ac/9c/4f/ac9c4ffe-386d-7c66-9dfc-cabb3998e7ad/mzl.sbyvlgrm.320x480-75.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://a1276.phobos.apple.com/us/r1000/104/Purple/v4/ac/9c/4f/ac9c4ffe-386d-7c66-9dfc-cabb3998e7ad/mzl.sbyvlgrm.320x480-75.jpg" width="222" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<b style="font-family: 'Trebuchet MS', sans-serif;">Band Aid Magic Vision</b><br />
<span style="font-family: Trebuchet MS, sans-serif;">Award-winning augmented reality application produced by LA digital agency <a href="http://www.9k9.com/">9K9</a> and global agency <a href="http://www.jwt.com/">JWT</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="//player.vimeo.com/video/44706554" webkitallowfullscreen="" width="500"></iframe> <br />
<br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><span style="font-family: Times;"><br /></span></span>
<b style="font-family: 'Trebuchet MS', sans-serif;">Diesel Jeans</b><br />
<span style="font-family: Trebuchet MS, sans-serif;">QR Codes combined with Facebook integration make it easy for shoppers to "like" Diesel Jeans.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/4OZmbBPym1k" width="560"></iframe><br /></span>Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com5tag:blogger.com,1999:blog-1855159928347886915.post-31111521646149021042013-12-04T09:43:00.004-06:002014-11-03T15:36:56.274-06:00Wireframing Your Mobile App<span style="font-family: Trebuchet MS, sans-serif;">Once you have an idea of what type of mobile app your group will be designing and what some of the features will be, the next step will be to start sketching out exactly how this app will work. This is done with a technique called <a href="http://webdesign.tutsplus.com/tutorials/workflow-tutorials/a-beginners-guide-to-wireframing/">wireframing</a> - a rough approximation of what will appear on each screen of your app and how users will interact with it.</span><br />
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<a href="http://4.bp.blogspot.com/-cjElHURi-sw/Up9IFpPVm1I/AAAAAAAADDI/qY2uhWZ__mU/s1600/5735001938_6f75062aee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-cjElHURi-sw/Up9IFpPVm1I/AAAAAAAADDI/qY2uhWZ__mU/s1600/5735001938_6f75062aee.jpg" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: xx-small;">Photo by Flickr user <a href="http://www.flickr.com/photos/baldiri/">Baldiri</a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Wireframes can be done in many different ways using many different tools - from simple hand drawn sketches to detailed annotated illustrations using robust software tools. For this project you will not need anything more complex than some simple hand-drawn sketches.</span><br />
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<a href="http://1.bp.blogspot.com/-2cRSWy8Ox0Q/Up9J6FfYm-I/AAAAAAAADDU/V17EKxek4u8/s1600/4285529902_df1b689a66_z.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-2cRSWy8Ox0Q/Up9J6FfYm-I/AAAAAAAADDU/V17EKxek4u8/s1600/4285529902_df1b689a66_z.jpg" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: xx-small;">Photo by Flickr user <a href="http://www.flickr.com/photos/d2clon/">Fernando Guillen</a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The goal of a wireframe is to quickly communicate </span><span style="font-family: 'Trebuchet MS', sans-serif;">how the app will look and how it will function</span><span style="font-family: 'Trebuchet MS', sans-serif;"> for a user. Wireframing involves multiple screens/pages that connect to one another through buttons or other interface elements.</span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">Here is one helpful tool that you can print out multiple copies of for quick sketching that still has a "clean" look: <a href="http://interactivelogic.net/wp/2009/09/iphone-wireframe-templates/">a set of printable iPhone 4 wireframe templates</a>:<br /></span><br />
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<a href="http://interactivelogic.net/wp/2009/09/iphone-wireframe-templates/"><img border="0" src="http://3.bp.blogspot.com/-jdIilg7LJtE/Up9LbHGXVxI/AAAAAAAADDg/MEgA04voVQQ/s1600/iphonestencil-300x150.png" /></a></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">UPDATE: Here is <a href="https://dribbble.com/shots/1727466-iPhone-6-Wireframes">a set of printable iPhone 6 wireframe templates</a>.<br /></span><br />
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<a href="http://4.bp.blogspot.com/-mlWs7eRd5Uw/VFf1V-JME9I/AAAAAAAAAP8/jRee3LAgSpc/s1600/iphone-6-template_1x.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-mlWs7eRd5Uw/VFf1V-JME9I/AAAAAAAAAP8/jRee3LAgSpc/s1600/iphone-6-template_1x.png" height="240" width="320" /></a></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">If you do a little Googling, there are tons of wireframing <a href="http://mashable.com/2013/04/02/wireframing-tools-mobile/">tools</a>, <a href="http://www.smashingmagazine.com/2010/03/29/free-printable-sketching-wireframing-and-note-taking-pdf-templates/">templates</a>, and <a href="http://speckyboy.com/2013/04/29/30-wireframe-templates-and-toolkits/">toolkits</a> available out there (including this <a href="http://www.eleqtriq.com/2010/08/sqetch-wireframe-toolkit/">gorgeous toolkit</a> for Adobe Illustrator). Most are overkill for this project. My advice is to stick with sketches and stay focused on the concise communication of your app's layout and functionality.</span>Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com1tag:blogger.com,1999:blog-1855159928347886915.post-2229748648914262972013-11-15T21:30:00.000-06:002014-02-07T11:16:24.403-06:00A Cavalcade of Tweets Some great action on the #unidigadv hashtag this week! My students have been working really hard to complete an epic three month long project using social media to build a personal brand. Their final deliverable was a 20-30 slide presentation documenting their project, the quantitative metrics they collected along the way, and their assessment of their success.
Many students started panicking on Wednesday as they realized how much work their final presentation would entail.
<blockquote class="twitter-tweet"><p><a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a> getting close to project time, anyone else questioning why you waited so long to post?</p>— Marie Pistek (@RealEtechs) <a href="https://twitter.com/RealEtechs/statuses/400657963175518208">November 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Social media project due in T-minus 54 hours. Having a minor panic attack <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a></p>— Lindsay Hotze (@lindsayhotze) <a href="https://twitter.com/lindsayhotze/statuses/400665151046569984">November 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>After seeing past presentations of <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a> Social Media Projects...I've made the executive decision to go hide until Christmas. Bye.</p>— Kayla Wolthoff (@kwolthoff) <a href="https://twitter.com/kwolthoff/statuses/400666083218051073">November 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Is it just me, or is everyone freaking out about this presentation due in two days? <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a></p>— Janey Meyer (@UNIquefashion23) <a href="https://twitter.com/UNIquefashion23/statuses/400677517922541569">November 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>So who's completely overwhelmed with this presentation?! <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a></p>— Kaylin Westhoff (@TuneInCountry) <a href="https://twitter.com/TuneInCountry/statuses/401122025525084160">November 14, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>It's sickening/incredible how fast time flies when working on my Social Media Project <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a> <a href="https://twitter.com/search?q=%23almostdone&src=hash">#almostdone</a></p>— Dynamite Ads (@DynamiteAds) <a href="https://twitter.com/DynamiteAds/statuses/401430942037721088">November 15, 2013</a></blockquote>
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Doug Drees and Therese Kuster from <a href="http://targetclickmarketing.com/">Targetclick</a> were listening in and gave my students an open invitation to contact <a href="http://targetclickmarketing.com/">Targetclick</a> for internships. Nice to see some local industry professionals who know where to look for talent!
<blockquote class="twitter-tweet"><p><a href="https://twitter.com/cecilkleakins">@cecilkleakins</a> Have any rockstar <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a> students looking for an internship next semester? Have them reach out to <a href="https://twitter.com/TargetClickMktg">@TargetClickMktg</a></p>— Doug Drees (@DougDrees) <a href="https://twitter.com/DougDrees/statuses/400716221793853440">November 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p><a href="https://twitter.com/DougDrees">@DougDrees</a> <a href="https://twitter.com/cecilkleakins">@cecilkleakins</a> <a href="https://twitter.com/TargetClickMktg">@TargetClickMktg</a> We'd love to hear from them! Lots of great opportunities with our team.</p>— Therese Kuster (@tckuster) <a href="https://twitter.com/tckuster/statuses/400736132637265920">November 13, 2013</a></blockquote>
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As the project deadline loomed, students began to see the light at the end of the tunnel as they wrapped up their projects. There was a mixture of exhilaration, sadness, and accomplishment.
<blockquote class="twitter-tweet"><p>Finishing up my <a href="https://twitter.com/search?q=%23socialmedia&src=hash">#socialmedia</a> project for <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a>. Learned so much! <a href="https://twitter.com/search?q=%23bittersweet&src=hash">#bittersweet</a></p>— Melissa Fager (@MidwestTourism) <a href="https://twitter.com/MidwestTourism/statuses/401191995621662721">November 15, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>27 slides and 12 hours later...I'm done with my presentation!! <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a></p>— Connie Chuong (@chuongconnie) <a href="https://twitter.com/chuongconnie/statuses/401255607182692352">November 15, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>3 months ago I started a blog. Now I'm summing it all up in one epic masterpiece <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a></p>— Clay Swanson (@clayswansun) <a href="https://twitter.com/clayswansun/statuses/401263997690736640">November 15, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>1 hour and 5 minutes until our <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a> project is due. Time for the final adjustments.</p>— Cody (@CodyRohlf) <a href="https://twitter.com/CodyRohlf/statuses/401468748986449920">November 15, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Getting closer to finishing <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a> <a href="https://twitter.com/search?q=%23BrandingProject2013&src=hash">#BrandingProject2013</a></p>— Marie Pistek (@RealEtechs) <a href="https://twitter.com/RealEtechs/statuses/401459291552374785">November 15, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Wishing I wasn't such a perfectionist when it came to creative projects..6 on a Fri night and I'm still working away <a href="https://twitter.com/search?q=%23homestretch&src=hash">#homestretch</a> <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a></p>— Courtney Nagle (@CourtNagle) <a href="https://twitter.com/CourtNagle/statuses/401502470582435840">November 16, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>ABOUT TO SUBMIT MY <a href="https://twitter.com/search?q=%23unidigadv&src=hash">#unidigadv</a> PROJECT. Can I get a round of applause? WHOO HOO</p>— Bailey Anderson (@travel_merIT) <a href="https://twitter.com/travel_merIT/statuses/401448500975513600">November 15, 2013</a></blockquote>
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Yes - you can get a round of applause - you ALL can.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-KnJTqt8xseM/UoacX8mSUHI/AAAAAAAADCY/CTkT7hTATz4/s1600/giphy.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-KnJTqt8xseM/UoacX8mSUHI/AAAAAAAADCY/CTkT7hTATz4/s1600/giphy.gif" /></a></div><br />
Nice work. Have a great weekend.
Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com0tag:blogger.com,1999:blog-1855159928347886915.post-20019731368458387322013-09-09T09:26:00.004-05:002013-09-21T21:27:14.445-05:00When you think of a blog, what do you think of?<span style="font-family: Trebuchet MS, sans-serif;">A lot of students new to blogging have a hard time with how blogging is useful in marketing. I have found that this is mainly because when students think of what a blog is, they think of <i>personal</i> blogs filled with diary-style musings about their personal life or a Tumblr-esque cascade of animated GIFs.</span><br />
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<a href="http://3.bp.blogspot.com/-Pr5qjBzpPUk/Ui3W6pMBtHI/AAAAAAAAC_Y/DrAqgugOH2o/s1600/Screen+shot+2013-09-09+at+9.05.31+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" height="73" src="http://3.bp.blogspot.com/-Pr5qjBzpPUk/Ui3W6pMBtHI/AAAAAAAAC_Y/DrAqgugOH2o/s400/Screen+shot+2013-09-09+at+9.05.31+AM.png" width="400" /></span></a></div>
<span style="font-family: Trebuchet MS, sans-serif;"><br />I'd like to make sure you have some good examples of professionals who use blogs to promote their personal brand by creating interesting original content. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Here are a few blogs about marketing that you should take a look at and learn from.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://darmano.typepad.com/"><b>Logic + Emotion</b></a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">David Armano, VP at Edelman in NYC, is always posting insightful ideas </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b><a href="http://erikanapoletano.com/blog/">Erika Napoletano</a></b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Erika is a copywriter who irreverently writes about marketing, advertising, branding, and business from a unique perspective.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.chrisbrogan.com/"><b>Chris Brogan</b></a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Chris is a publisher and business consultant. He helps business owners and marketers get up to speed on what he calls the "personal business revolution".</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">I'd encourage you to use tools like <a href="http://www.google.com/blogsearch">Google Blog Search</a> to find influential blogs in the topic area(s) surrounding your personal brand. Set up a blog reading tool like <a href="http://www.feedly.com/">Feedly</a> to check in on them as you would check on news, sports, or Facebook happenings.</span><br />
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Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com0tag:blogger.com,1999:blog-1855159928347886915.post-47635546228462836322013-08-23T14:59:00.000-05:002013-08-23T16:13:40.145-05:00Welcome to my new Digital Advertising students!<span style="font-family: Trebuchet MS, sans-serif;">Welcome to the class blog. This site serves as a digital repository of resources and content we will be talking about and using in class. It's also a great way for me to showcase some of the things that you'll be doing with your blog during the course of this semester.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Once you all create your own blogs, they will be listed on the right nav bar under the "Class Blogs" link. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Feel free to read ahead and explore - see you in class.</span></div>
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Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com0tag:blogger.com,1999:blog-1855159928347886915.post-71243263138884641932013-05-16T13:28:00.001-05:002013-05-16T13:28:52.309-05:00Social Media Roundup (Part 2 - Blogs) - Spring 2013<span style="font-family: Trebuchet MS, sans-serif;">In <a href="http://unidigadv.blogspot.com/2013/05/social-media-project-roundup-spring-2013.html">my last post</a>, I gave you a roundup of our class social media stats and highlighted some standout achievements on Twitter, Klout, and LinkedIn. Now I'm going to showcase another part of your project: Your blogs.</span><br />
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<b><span style="font-family: Trebuchet MS, sans-serif;">Most Visited Blogs</span></b></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">These blogs garnered the most pageviews during the course of the semester - they did a great job attracting and engaging their visitors.</span></div>
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<li><span style="font-family: Trebuchet MS, sans-serif;">Kayleigh Green - <a href="http://engagingguerrillas.blogspot.com/">Engaging Guerrillas</a> - 1,562 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Kenny Ooi - <a href="http://malaysianfoodforthesoul.blogspot.com/">Malaysian Food for the Soul </a>- 1,188 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Rebecca Nims - <a href="http://beyond-the-radio.blogspot.com/">Beyond the Radio</a> - 1,097 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Jess Martin - <a href="http://ppl-on-music.blogspot.com/">People on Music</a> - 995 pageviews</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Aaron Willis - <a href="http://panthermmamarketing.blogspot.com/">Panther MMA Marketing</a> - 988 pageviews<br /> </span></li>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Matthew's Personal Favorite Blogs</span></b></h3>
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<span style="font-family: Trebuchet MS, sans-serif;">I really enjoyed reading all of your blogs and presentations. Here is my subjective list of a few that I particularly enjoyed:</span></div>
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<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Kayleigh Green - <a href="http://engagingguerrillas.blogspot.com/">Engaging Guerrillas</a></b><br />This blog was hands-down awesome. It was focused, well-written, thoughtful - and most of all, Kayleigh's passion for the topic really comes through. It doesn't feel like an assignment for class - it reads like it was written by a professional who loves what they do.<br /><br /><a href="http://4.bp.blogspot.com/-CxAnn7vdDjw/UZUf-pqHmNI/AAAAAAAAC80/HyrRiIF_lss/s1600/Screen+shot+2013-05-16+at+12.57.15+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="205" src="http://4.bp.blogspot.com/-CxAnn7vdDjw/UZUf-pqHmNI/AAAAAAAAC80/HyrRiIF_lss/s320/Screen+shot+2013-05-16+at+12.57.15+PM.png" width="320" /></a><br /><br /> </span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Gabe Halverson - <a href="http://gabehalverson.blogspot.com/">A Week in Music News</a></b><br />I'll admit it - anyone who blogs about <a href="http://gabehalverson.blogspot.com/2013/02/week-of-my-bloody-valentine-and.html">My Bloody Valentine</a> and <a href="http://gabehalverson.blogspot.com/2013/02/week-of-nick-cave-and-bad-seeds-and.html">Nick Cave</a> is going to get my attention. But Gabe really delivered the goods - he delved into his topic and wrote in-depth informative posts. He has even kept up the blogging - and has written <u>three</u> more posts since the assignment ended!<br /><br /><a href="http://2.bp.blogspot.com/-IM--ybryOW0/UZUgLTrwQAI/AAAAAAAAC88/7sddmLtLi_s/s1600/Screen+shot+2013-05-16+at+12.58.48+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="251" src="http://2.bp.blogspot.com/-IM--ybryOW0/UZUgLTrwQAI/AAAAAAAAC88/7sddmLtLi_s/s320/Screen+shot+2013-05-16+at+12.58.48+PM.png" width="320" /></a><br /> </span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>MacKenzie Johnson - <a href="http://designgreenier.blogspot.com/">Design is Always Greener on the Inside</a></b><br />MacKenzie collected a lot of interesting examples of green design - lots of great visuals and an in-depth look at <a href="http://designgreenier.blogspot.com/2013/04/pierscape-redesign-of-navy-pier-in.html">the redesign of Navy Pier in Chicago</a>.<br /><br /><a href="http://2.bp.blogspot.com/-g-16lJkpRUU/UZUkEBqBD2I/AAAAAAAAC90/ZA8kpFhUsvU/s1600/Screen+shot+2013-05-16+at+12.59.37+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="233" src="http://2.bp.blogspot.com/-g-16lJkpRUU/UZUkEBqBD2I/AAAAAAAAC90/ZA8kpFhUsvU/s320/Screen+shot+2013-05-16+at+12.59.37+PM.png" width="320" /></a><br /> </span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Rebecca Nims - <a href="http://beyond-the-radio.blogspot.com/">Beyond the Radio</a></b><br />The thing that impressed me most about this blog was Rebecca's band interviews - both written up as <a href="http://beyond-the-radio.blogspot.com/2013/03/maiken.html">blog posts</a> and published as <a href="http://www.youtube.com/user/beyondtheradio?feature=mhee">YouTube videos</a>. She thereby created original content that is only available on her blog. That's an accomplishment. It's a reminder that offline engagement is just as important as digital engagement!<br /><br /><a href="http://2.bp.blogspot.com/-r0v7-cv15O8/UZUgTLmZOSI/AAAAAAAAC9E/hx2v1vSV33U/s1600/Screen+shot+2013-05-16+at+1.00.19+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="260" src="http://2.bp.blogspot.com/-r0v7-cv15O8/UZUgTLmZOSI/AAAAAAAAC9E/hx2v1vSV33U/s320/Screen+shot+2013-05-16+at+1.00.19+PM.png" width="320" /></a><br /> </span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Kenny Ooi - <a href="http://malaysianfoodforthesoul.blogspot.com/">Malaysian Food for the Soul</a></b><br />This blog made me very hungry. It also made me ask the question: When will Cedar Falls have a Malaysian restaurant?<br /><br /><a href="http://1.bp.blogspot.com/-HqXzFVhdj_o/UZUgly0AXWI/AAAAAAAAC9U/YvMLyLO56zE/s1600/Spring+Break+in+San+Francisco+'13+168.JPG" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="214" src="http://1.bp.blogspot.com/-HqXzFVhdj_o/UZUgly0AXWI/AAAAAAAAC9U/YvMLyLO56zE/s320/Spring+Break+in+San+Francisco+'13+168.JPG" width="320" /></a><br /> </span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Scotti Schon - <a href="http://greenchild1.blogspot.com/">Green Child</a></b><br />Scotti made good use of list articles to create an informative set of resources on topics related to the green movement. Whether you're looking for <a href="http://greenchild1.blogspot.com/2013/03/three-eco-friendly-tweeters-to-follow.html">green Tweeps to follow on Twitter</a>, <a href="http://greenchild1.blogspot.com/2013/03/the-new-face-of-sustainability.html">Environmental Causes to support</a>, or <a href="http://greenchild1.blogspot.com/2013/03/easter-eco-style.html">DIY projects to try</a> - this blog has it covered. A good example of a wider focus that can still be coherent.<br /><br /><a href="http://4.bp.blogspot.com/-OoctRtsOAME/UZUi1mx7zNI/AAAAAAAAC9g/b6m7OZbElGg/s1600/Screen+shot+2013-05-16+at+1.01.24+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="223" src="http://4.bp.blogspot.com/-OoctRtsOAME/UZUi1mx7zNI/AAAAAAAAC9g/b6m7OZbElGg/s320/Screen+shot+2013-05-16+at+1.01.24+PM.png" width="320" /></a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Justus Thompson - <a href="http://justusthompson.blogspot.com/">Advertisements</a></b><br />Justus showed a real interest in understanding how advertising works from a consumer perspective through real campaigns.<br /><br /><a href="http://4.bp.blogspot.com/-8YTeV40c4es/UZUj4kOPVKI/AAAAAAAAC9s/uQiLSmt6WbY/s1600/Screen+shot+2013-05-16+at+1.21.58+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="265" src="http://4.bp.blogspot.com/-8YTeV40c4es/UZUj4kOPVKI/AAAAAAAAC9s/uQiLSmt6WbY/s320/Screen+shot+2013-05-16+at+1.21.58+PM.png" width="320" /></a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Aaron Willis - <a href="http://panthermmamarketing.blogspot.com/">Panther MMA Marketing</a> </b><br />I am not a huge sports fan - but got a kick out of Aaron's look at how MMA fighters market themselves through such techniques as <a href="http://panthermmamarketing.blogspot.com/2013/01/chael-sonnen-and-marketing-101.html">trash talking</a> and <a href="http://panthermmamarketing.blogspot.com/2013/03/marketing-yourself-walkout.html">walkouts</a>. That's some creative thinking on what are excellent examples of experiential marketing.<br /><br /><a href="http://4.bp.blogspot.com/-JTZzaRhwvZM/UZUkPp4sC0I/AAAAAAAAC98/5NePCEHuEFc/s1600/Screen+shot+2013-05-16+at+1.03.03+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="200" src="http://4.bp.blogspot.com/-JTZzaRhwvZM/UZUkPp4sC0I/AAAAAAAAC98/5NePCEHuEFc/s320/Screen+shot+2013-05-16+at+1.03.03+PM.png" width="320" /></a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Nick Throckmorton - <a href="http://craftbrewcf.blogspot.com/">Craft Beer CF</a></b><br />Craft beers are becoming more popular - and Nick does a good job tasting and reviewing a number of them. Whether you're looking for a beer that <a href="http://craftbrewcf.blogspot.com/2013/04/my-viewers-have-to-hate-me-for-posting.html">"smells like a campfire"</a> or tastes like <a href="http://craftbrewcf.blogspot.com/2013/04/three-philosophers.html">"Grandpa's Hunting Cabin at Christmas"</a> - Nick has you covered.<br /><br /><a href="http://3.bp.blogspot.com/-mTWjsjenGj8/UZUkTqB6-1I/AAAAAAAAC-E/TBjAQLeCSy4/s1600/Screen+shot+2013-05-16+at+1.03.16+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="229" src="http://3.bp.blogspot.com/-mTWjsjenGj8/UZUkTqB6-1I/AAAAAAAAC-E/TBjAQLeCSy4/s320/Screen+shot+2013-05-16+at+1.03.16+PM.png" width="320" /></a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Zach Rhodes - <a href="http://computersversusevil.blogspot.com/">Computers vs. Evil</a></b><br />A fun way to frame the discussion of technology. <a href="http://computersversusevil.blogspot.com/2013/03/top-5-computer-protagonists-from-fiction.html">Top 5 Computer Protagonists from Fiction</a> is a great list article (though you forgot Astroboy!), and <a href="http://computersversusevil.blogspot.com/2013/03/gaming-versus-evil.html">Gaming vs Evil</a> gets props for experimenting with video blogging.<br /><br /><a href="http://1.bp.blogspot.com/-7JXQkkTJBmg/UZUkT8dO1aI/AAAAAAAAC-M/tgfBu0dJwDs/s1600/Screen+shot+2013-05-16+at+1.03.38+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="238" src="http://1.bp.blogspot.com/-7JXQkkTJBmg/UZUkT8dO1aI/AAAAAAAAC-M/tgfBu0dJwDs/s320/Screen+shot+2013-05-16+at+1.03.38+PM.png" width="320" /></a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Taylor Sloter - <a href="http://designplaylists.blogspot.com/">The Design Playlists</a></b><br />Another great visual blog with inspiring visual interior designs and architecture. This blog had a lot of comments which showed that interesting content is a great conversation starter.<br /><br /><a href="http://4.bp.blogspot.com/-ohUV1cIvGJI/UZUkTjTnACI/AAAAAAAAC-I/PdPMYHamcko/s1600/Screen+shot+2013-05-16+at+1.04.46+PM.png" imageanchor="1" style="font-family: Times; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="234" src="http://4.bp.blogspot.com/-ohUV1cIvGJI/UZUkTjTnACI/AAAAAAAAC-I/PdPMYHamcko/s320/Screen+shot+2013-05-16+at+1.04.46+PM.png" width="320" /></a></span></li>
</ol>
<div>
</div>
</div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">There were many more I enjoyed as well - but I'm running out of time and space here! </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Did<b> you</b> have a favorite blog this semester that I didn't mention? Tell me about it in the comments!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Thanks again for a great semester - you are welcome to tune into #unidigadv any time! Or use your new hashtag: #unidigadvalums</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /> </span></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com0tag:blogger.com,1999:blog-1855159928347886915.post-70142093308523872013-05-16T12:48:00.001-05:002013-05-16T13:29:04.474-05:00Social Media Project Roundup (Part 1) - Spring 2013<span style="font-family: Trebuchet MS, sans-serif;">Every semester, my Digital Advertising students work very hard on a massive project: To develop a professional brand using social media. I just finished looking through all of the projects and wanted to take a moment to praise their work and note a few special honors.</span><br />
<br />
<h3>
<span style="font-family: Trebuchet MS, sans-serif;"><b>The Big Picture</b></span></h3>
<br />
<span style="font-family: Trebuchet MS, sans-serif;">From January 20 - April 15, my 48 <a href="https://twitter.com/search?q=%23unidigadv">#unidigadv</a> students accomplished the following:</span><br />
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;">Posted a total of <b>8,477</b> tweets on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Gained a total of<b> 2,758</b> followers on <a href="http://www.twitter.com/">Twitter</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned an average score of<b> 47</b> on <a href="http://www.klout.com/">Klout</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Added <b>3,857</b> connections on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned <b>484</b> endorsements on <a href="http://www.linkedin.com/">LinkedIn</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Published <b>494</b> blog posts on <a href="http://www.blogger.com/">Blogger</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Earned <b>23,805</b> pageviews from visitors to their blogs</span></li>
</ul>
<span style="font-family: Trebuchet MS, sans-serif;">That's a lot of work! I congratulate you on your diligence.<br /> </span><br />
<ul>
</ul>
<div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;"><u>TWITTER</u></span></b></h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Top 5 Most Voracious Tweeters</span></b></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Tweeting is one of those things that seems very easy at first glance - until you do it every day and start running out of ideas of what to talk about. Here are the top five #unidigadv Tweeps by Tweet volume:</span></div>
<div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/kmonopoly">@kmonopoly</a> - <b>616</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/abby_meyers">@abby_meyers</a> - <b>503</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/GreenChild1">@GreenChild1</a> - <b>409</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/kayleighgree">@kayleighgree</a> - <b>389</b> Tweets</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/PaigeAshleigh99">@PaigeAshleigh99</a> - <b>352</b> Tweets<br /> </span></li>
</ol>
<div>
<div>
<b><span style="font-family: Trebuchet MS, sans-serif;">Top 5 Most Added Followers</span></b></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.</span></div>
</div>
</div>
<div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/craftbrewcf">@CraftBrewCF</a> - added <b>260</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/beyondtheradio">@BeyondTheRadio</a> - added <b>180</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/GreenChild1">@GreenChild1</a> - added <b>150</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/holdthewheat">@HoldTheWheat</a> - added <b>134</b> followers</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.twitter.com/earthlyprint">@EarthlyPrint</a> - added <b>118</b> followers<br /> </span></li>
</ol>
<div>
<h3>
<b><span style="font-family: Trebuchet MS, sans-serif;"><u>KLOUT</u></span></b></h3>
<b><span style="font-family: Trebuchet MS, sans-serif;">Who has the most Klout?</span></b></div>
</div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Klout is not a perfect measure of social media influence (sometimes it seems to have a mind of its own), but for what it's worth, here are our five most influential class members according to Klout:<br /><span style="font-size: x-small;"> </span></span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/CampusEvents101" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/BYoungAg" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/kennyroland" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/Kayleighgree" style="border: 0;" width="200px"></iframe><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><iframe allowtransparency="true" frameborder="0" height="110px" scrolling="no" src="http://widgets.klout.com/badge/taylor_sloter" style="border: 0;" width="200px"></iframe><br /></span><br />
<br />
<h3>
<span style="font-family: Trebuchet MS, sans-serif;"><u>LINKEDIN</u></span></h3>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Most Connected on LinkedIn</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">When job hunting, who you know is often as important as who you are. Here are the top five most connected class members on LinkedIn:</span><br />
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/kayleighgreen/">Kayleigh Green</a> - <b>309</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://linkedin.com/in/antoinecostello">Antoine Costello</a> - <b>245</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/pub/mckayla-hackfort/25/130/26/">McKayla Hackfort</a> - <b>187</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/huntleyi/">Ian Huntley</a> - <b>183</b> Connections</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/rachaelfaust/">Rachael Faust</a> - <b>172</b> Connections<br /> </span></li>
</ol>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Best Linkedin Profiles</b></span></div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">These four did a fantastic job with their LinkedIn profiles - They stuck out as particularly exceptional. </span></div>
<div>
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/profile/view?id=163689407">Brooke Young</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/kayleighgreen/">Kayleigh Green</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/pub/scotti-schon/50/b78/44a">Scotti Schon</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.linkedin.com/in/taylorsloter/">Taylor Sloter</a><br /> </span></li>
</ul>
</div>
<div>
<div>
<div>
<span style="font-family: Trebuchet MS, sans-serif;">Did you have any favorite Tweeps or Linkedin connections that deserve special mention? Tell me about why they're awesome in the comments!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Up next: A post on the best blogs of 2013. Stay tuned.</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><br /></span></div>
</div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com1tag:blogger.com,1999:blog-1855159928347886915.post-31905569066662296902013-03-08T08:45:00.001-06:002013-12-04T10:40:34.045-06:00Add a Spotify Playlist to your Blog<span style="font-family: Trebuchet MS, sans-serif;">I've noticed a lot of students are writing about music this semester. One of the challenges with music writing in the past has been trying to give the reader an idea of what the music sounds like without actually playing the music.
</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Today, however, you have other options - some of you have been embedding YouTube videos in your blog posts. That works - but can also be distracting.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Here is one way to just share songs and playlists with your blog readers using <a href="http://www.spotify.com/">Spotify</a>.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">You can share songs on Spotify (like this awesome Thelonius Monk tune):</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /><iframe allowtransparency="true" frameborder="0" height="380" src="https://embed.spotify.com/?uri=spotify:track:49tgTzvJefpEy2p1q1v2lc" width="300"></iframe></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Or you can share entire Spotify playlists (Like this playlist of highly recommended jazz tunage):</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><iframe allowtransparency="true" frameborder="0" height="380" src="https://embed.spotify.com/?uri=spotify:user:cecilkleakins:playlist:3JTpheWUIxyKgr91SyTJwc" width="300"></iframe></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">How do you do it? Follow these steps:
</span><br />
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;"> Download and Install <a href="http://www.spotify.com/">Spotify</a>. Create an account (the basic account is free - supported by ads which may interrupt your music listening).
</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"> Search for music that you like and create a playlist that you want to share.
</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"> Right click [PC] or control click [Mac] on the name of your playlist and select "Publish" if it is not already checked.
</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"> Right click [PC] or control click [Mac] on the name of your playlist and select "Copy Embed Code".
</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"> Go to Blogger and create a new post. Go into "HTML" mode and paste the embed code.
</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"> Preview your blog post. Look OK? Great - Click "Publish"!
</span></li>
</ol>
<div>
<span style="font-family: Trebuchet MS, sans-serif;"><b>CAVEAT: </b>Your reader must have Spotify installed to listen to your playlist.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Easy, huh? </span><span style="font-family: 'Trebuchet MS', sans-serif;">This works for almost any website or blog platform, not just Blogger. </span><span style="font-family: Trebuchet MS, sans-serif;">So what are you waiting for? Go try it on your own blog! </span><span style="font-family: 'Trebuchet MS', sans-serif;">And for those about to rock, I salute you! </span><br />
<br />Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com16tag:blogger.com,1999:blog-1855159928347886915.post-73616160276055535212013-02-01T11:26:00.003-06:002013-03-15T10:36:41.314-05:00SEOMoz - SEO Software Company with Fantastic Inbound Marketing<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.seomoz.org/">SEOmoz</a> is an SEO software company that creates immensely popular tools for SEO marketers looking to improve their website's rankings on search engines like Google or Bing. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Their website contains a wealth of excellent free content on SEO in theory and practice - and many in the industry use this content even if they are not SEOmoz customers. These resources establish SEOmoz as a "thought leader" in the SEO field and they earn much positive awareness and industry respect as a result.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">A good place to start is their free SEO guide for beginners: </span><br />
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<a href="http://2.bp.blogspot.com/-tyDAtMyeBcA/UQv4mF2S-BI/AAAAAAAAC7I/_jduItolVIw/s1600/SEOmoz-Beginners-Guide-SEO.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-tyDAtMyeBcA/UQv4mF2S-BI/AAAAAAAAC7I/_jduItolVIw/s1600/SEOmoz-Beginners-Guide-SEO.png" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.seomoz.org/beginners-guide-to-seo">The Beginners Guide to SEO</a></span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">SEOmoz is a great example of how a strong inbound marketing program can accomplish many things (increase awareness, create positive brand perception, increase sales, etc) if done correctly.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">They're also a good follow on Twitter for the latest on SEO and Search marketing (at <a href="https://twitter.com/seomoz">@SEOmoz</a>).</span>Anonymoushttp://www.blogger.com/profile/14338219809281749392noreply@blogger.com21