Tuesday, March 11, 2014

Linking Google AdWords and Google Analytics accounts

I had a few questions asked about how you can link your Google Analytics account to your new Google AdWords account as required by your new assignment, so I put together a short video walkthrough to show you how to do this:

   

Mentioned in the video is a promotional offer that Google is running where you can get a coupon code for $75 of free advertising on AdWords for spending $25 on any AdWords campaign.  This offer only applies to new AdWords users, so if you already have an AdWords account, you may not be able to take advantage of it.  The details of this offer can be found here.

Also mentioned in the video is this AdWords Help page that has a step-by-step walkthrough of how to link the two accounts.  Analytics Help also has a walkthrough available with screenshots.  

Good luck!