Social Media Project Roundup, Fall 2013: Part 1

Every semester, my Digital Advertising students work very hard on a massive project: To develop a professional brand using social media. 

I just finished looking through all of the projects and wanted to take a moment to praise their work and note a few special honors.

The Big Picture

From August 30 - November 15, 2013, my 42 #unidigadv students accomplished the following:

• Posted a total of 13,184 tweets on Twitter
• Gained a total of 3,382 followers on Twitter
• Earned an average score of 45 on Klout
• Added 3,023 connections on LinkedIn
• Published 383 blog posts on Blogger
• Earned 28,625 pageviews from visitors to their blogs

Impressive numbers.  Tweet volume topped my Spring classes by nearly 60% and blog pageviews were up over 20%.  This is a class that has something to say - and has successfully connected with an audience.
 

TWITTER

Top 5 Most Voracious Tweeters

Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand.  That's hard work!  Here are the top five #unidigadv Tweeps by Tweet volume:

1. @flynn_becca - 2,580 Tweets
2. @kwolthoff - 1,792 Tweets
3. @ZachHanood - 1,173 Tweets
4. @Indi_indie_art - 1,018 Tweets
5. @allyswinton - 794 Tweets
    

Top 5 Most Added Followers

If you want to wield influence on Twitter, you need followers.  Here are the students who added the most followers during the semester.

1. @Indi_indie_art - added 303 followers
2. @NFLFantasyHub - added 253 followers
3. @flynn_becca - added 236 followers
4. @SchoolComes2nd - added 218 followers
5. @FroYoAndCardio - added 184 followers
    

KLOUT

Who has the most Klout?

Klout is not a perfect measure of social media influence (sometimes it seems to have a mind of its own), but for what it's worth, here are our five most influential class members according to Klout:  

(Note: Current scores are shown, but students are ranked in the order of their scores as of Nov 15, 2013)
 

LINKEDIN

Most Connected on LinkedIn
When job hunting, who you know is often as important as who you are.  Here are the top five most connected class members on LinkedIn:

1. Mandy Vrieze - 309 Connections
2. Adam VanDooren - 276 Connections
3. Shauna Happel - 219 Connections
4. Bailey Anderson - 211 Connections
5. Sarah Ormsby - 202 Connections

Most Skilled

Anyone can SAY that they are skilled in "Social Media Marketing", but an endorsed skill on LInkedIn means that another professional has vouched for you to confirm that you know your stuff. These four had the most number of skills that gained endorsements:

• Adam VanDooren (22 endorsed skills)
• Sarah Ormsby (21 endorsed skills)
• Mandy Vrieze (18 endorsed skills)
• Becca Flynn (16 endorsed skills) 

Most Recommended

These three had the greatest number of recommendations by others on LinkedIn:

• Mandy Vrieze (6 recommendations)
• Jake Ludwig (3 recommendations)
• Adam VanDooren (3 recommendations)

Did you have any favorite Tweeps or Linkedin connections that deserve special mention?  Tell me about why they're awesome in the comments!

Up next: A post on the best student blogs of Fall semester, 2013.  Stay tuned.