Social Media Project Roundup (Part 1) - Spring 2013

Every semester, my Digital Advertising students work very hard on a massive project: To develop a professional brand using social media. I just finished looking through all of the projects and wanted to take a moment to praise their work and note a few special honors.

The Big Picture

From January 20 - April 15, my 48 #unidigadv students accomplished the following:

Posted a total of 8,477 tweets on Twitter
Gained a total of 2,758 followers on Twitter
Earned an average score of 47 on Klout
Added 3,857 connections on LinkedIn
Earned 484 endorsements on LinkedIn
Published 494 blog posts on Blogger
Earned 23,805 pageviews from visitors to their blogs

That's a lot of work! I congratulate you on your diligence.

TWITTER

Top 5 Most Voracious Tweeters

Tweeting is one of those things that seems very easy at first glance - until you do it every day and start running out of ideas of what to talk about. Here are the top five #unidigadv Tweeps by Tweet volume:

@kmonopoly - 616 Tweets
@abby_meyers - 503 Tweets
@GreenChild1 - 409 Tweets
@kayleighgree - 389 Tweets
@PaigeAshleigh99 - 352 Tweets

Top 5 Most Added Followers

If you want to wield influence on Twitter, you need followers. Here are the students who added the most followers during the semester.

@CraftBrewCF - added 260 followers
@BeyondTheRadio - added 180 followers
@GreenChild1 - added 150 followers
@HoldTheWheat - added 134 followers
@EarthlyPrint - added 118 followers

KLOUT

Who has the most Klout?

Klout is not a perfect measure of social media influence (sometimes it seems to have a mind of its own), but for what it's worth, here are our five most influential class members according to Klout:

Most Connected on LinkedIn
When job hunting, who you know is often as important as who you are. Here are the top five most connected class members on LinkedIn:

Kayleigh Green - 309 Connections
Antoine Costello - 245 Connections
McKayla Hackfort - 187 Connections
Ian Huntley - 183 Connections
Rachael Faust - 172 Connections

Best Linkedin Profiles

These four did a fantastic job with their LinkedIn profiles - They stuck out as particularly exceptional.

Did you have any favorite Tweeps or Linkedin connections that deserve special mention? Tell me about why they're awesome in the comments!

Up next: A post on the best blogs of 2013. Stay tuned.

UNI Digital Advertising

Thursday, May 16, 2013