Dominos Pizza Turnaround

A news story from 2009 about the Domino's employees who created a disgusting YouTube video.

Domino's CEO Patrick Doyle responded quickly with a YouTube video of his own - in which he took responsibility for the situation and reassured customers.

Domino's then worked with ad agency Crispin Porter & Bogusky to create a whole campaign called "The Pizza Turnaround" around its frank assessment of customer complaints (many from Tweets on Twitter) about their pizza.

The results?  Sales went up over 14%.  Company stock price went up 150%.  The number of Facebook fans increased from 400,000 to 2.6 million.