SEO and SEM Tools

I recently had the opportunity to spend some time working with Doug Drees, the Director of Search Engine Marketing at Mudd Advertising (formerly with Target Click Marketing - the UNI student startup!).  

We talked a lot about both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns (also known as "Pay Per Click" or PPC campaigns).  He shared some excellent resources with me that I am passing along to you!

(Special thanks also to Greg Jass)

SEARCH ENGINE OPTIMIZATION

Rankerizer
Monitors and tracks your Google, Yahoo, and Bing rankings for keywords
http://www.rankerizer.com/

Rank Checker
Checks your search engine position ranking for any keyword
http://www.seocentro.com/tools/search-engines/keyword-position.html

SEO Tips from Location3.com
http://www.location3.com/category/seo/

Screaming Frog
A desktop app that spiders your website/blog from an SEO perspective.
http://www.screamingfrog.co.uk/seo-spider/

SEARCH ENGINE ADVERTISING

A great series of articles on Pay Per Click campaigns

PPC - The Ground Rules

PPC - Optimization Cheat Sheet

PPC - Campaign Optimization

Keyword Mixer
Quickly creates various combinations of word lists
http://keywordmixer.com/

Local Keyword Tool

If you're looking for new keyword ideas, this tool will help you.

http://www.localmarketingsource.com/local-keyword-research-tool/ 

Pay-Per-Click Blogs

Keep up with the latest happenings.
http://www.ppchero.com/

http://www.searchengineland.com/