Linking Google AdWords and Google Analytics accounts

I had a few questions asked about how you can link your Google Analytics account to your new Google AdWords account as required by your new assignment, so I put together a short video walkthrough to show you how to do this:

   

Mentioned in the video is a promotional offer that Google is running where you can get a coupon code for $75 of free advertising on AdWords for spending $25 on any AdWords campaign.  This offer only applies to new AdWords users, so if you already have an AdWords account, you may not be able to take advantage of it.  The details of this offer can be found here.

Also mentioned in the video is this AdWords Help page that has a step-by-step walkthrough of how to link the two accounts.  Analytics Help also has a walkthrough available with screenshots.  

Good luck!

Are Blog Posts Read via RSS Feed Readers Tracked by Google Analytics?

A great question came up in class today: If someone reads your blog post through an RSS reader, will their activity be tracked by Google Analytics?

Photo by Robert Scoble

First of all, let's be sure you understand what an RSS feed is and how it is "read" by RSS readers.

This is the icon for an RSS Feed
(design by Stephen Horlander).

An RSS feed is an XML document that contains the raw data contained in your blog posts in a structured format that can be easily read and displayed in other applications.  The default setting on Blogger blog is to allow RSS feeds, so there is nothing special you need to set up.  

You can view the RSS file for the class blog at: http://unidigadv.blogspot.com/feeds/posts/default?alt=rss

Note that this text file contains tags to describe the blog:

<title> The title of the blog
<description> The blog description
<link> The blog URL
<managingEditor> The editor of the blog's content

It also includes each blog post that has been published on your blog enclosed in <item> tags. 

<title> The title of your post
<description> The body text of your post (including HTML tags and links)
<link> The URL of your blog post
<author> The author of the blog's content 

This allows other applications (like Feedly) to download the RSS file and "re-publish" the posts.  But does Google Analytics track the user activity of viewers who are viewing the site via a Feed Reader?  The answer, according to Google, is unfortunately no.

Google's Analytics support page states:

Tracking visits from RSS feeds
In order for Google Analytics to track data, it is necessary that the Google Analytics tracking code gets executed. Since most RSS/atom readers cannot execute JavaScript, Analytics will not count pageviews that are loaded through an RSS reader. Analytics requires that the visitor execute a JavaScript file on Google's servers in order to track that pageview.

Since an RSS feed reader only downloads and displays the contents of the RSS file, and not the actual HTML and JavaScript code of the blog itself, Google Analytics cannot track pageviews of blog posts read in RSS feed readers.

Setting up Google Analytics to track your Blogger blog

Today I saw a few Tweets by some #unidigadv students who were having trouble with their social media setup.

Trying to finish up my project setup, fun but confusing #unidigadv
— Aaron Willis (@MMA_Marketer) January 29, 2013

#unidigadv Help! Trying to set up google analytics and I have no clue what I am doing.
— Caitlin Hanken (@CaitlinHanken) January 29, 2013

To make life a little easier for you, I just bought an awesome screen recording tool called iShowU, which will allow me to give you a quick tutorial on how to create a Google Analytics account and set it up to start tracking your Blogger blog. 

Hope this helps - I recommend watching in fullscreen mode so you can read the text. Good luck and enjoy!

 

Digital Analytics at Facebook

Get an insider's view of how a major website like Facebook thinks about and uses data and digital analytics for product development and marketing.  Listen to Facebook product designer Adam Mosseri's talk given at UXWeek 2010 entitled "Data Informed, Not Data Driven".