Kiip - Rewarding Gamers for their In-Game Achievements

Kiip is an app that connects marketers to gamers in a new and interesting way.  Kiip congratulates players for their in-game achievements by unlocking real sponsored rewards.  For example, if you make it to level 5, perhaps you get a $5 Starbucks gift card.  If you beat a global high score for the game, perhaps you win something much bigger.

 

Founded by young entrepreneur Brian Wong (who graduated from college at age 18 and was running business development for Digg.com at age 19), Kiip has raised over $15 million in venture capital funding to date.  

Read this Forbes.com interview with Brian Wong from April of 2012.

What do you think of Kiip's business model?  Would you appreciate a real reward for a virtual achievement?

Cool Party Trick: Tweet from the Command Line!

Twitter is one of the most powerful social platforms to tap into because 1) Tweets are concise and standardized, and 2) Tweets are transparent and open for all to access and use. Many companies have developed ways of collecting and analyzing tweets to create useful insights about what is being discussed on Twitter.

I started reading the excellent Mining the Social Web by Matthew Russell published by O'Reilly, one of my favorite publishers of technology books. The book discusses how the incredible social data from Facebook, Twitter, LinkedIn, and other social media sites can be programmatically accessed and harvested for later research and analysis. (If you are interested, you can follow the author of this book on Twitter @ptwobrussell and @SocialWebMining)

Chapter one discusses how to access Twitter through a command line interface and Python using Mike Cardone's Python Twitter Tools. 

After being sure that easy_install was working (and knowing that Python was already running on my Mac OS X laptop), It was easy enough to get PTT installed - using Terminal (the Mac OS X command line terminal emulator), I just typed in:

$ easy_install twitter

Once installed, you can tweet from Terminal with a simple command like:

$ twitter set "Class work day in #unidigadv #blogging #tweeting"

One quick command, and a second later, my tweet was live:

Class work day in #unidigadv #blogging #tweeting
— Matthew Wilson (@cecilkleakins) October 5, 2012

Now that's a pretty cool party trick, but the real power of accessing data from the social web lies in integrating the Twitter API with a programming languages like Python or Ruby to gather, analyze, and visualize the data in interesting ways.

If you're interested in learning more, check out this book - or its companion volume, 21 Recipes for Mining Twitter.

Dominos Pizza Turnaround

A news story from 2009 about the Domino's employees who created a disgusting YouTube video.

Domino's CEO Patrick Doyle responded quickly with a YouTube video of his own - in which he took responsibility for the situation and reassured customers.

Domino's then worked with ad agency Crispin Porter & Bogusky to create a whole campaign called "The Pizza Turnaround" around its frank assessment of customer complaints (many from Tweets on Twitter) about their pizza.

The results?  Sales went up over 14%.  Company stock price went up 150%.  The number of Facebook fans increased from 400,000 to 2.6 million.